A general term for Web-based marketing tools and techniques, including, blogs, podcasting, social media marketing and social network marketing. According to industry studies (and your own observations, no doubt), companies are increasing investment in new marketing and scaling back on traditional marketing. Why? Because new marketing works.


![[Premiile FIBRA #1] Bronze FIBRA - Kort Design - Company ReDesign / Minus22 / Minus22](https://media.iqads.ro/2016/05/untitled-design-71-cover-410.jpg)



![[Premiile FIBRA #1] Silver FIBRA - McCann - Voting Clubs / Sapte seri / Sapte seri](https://media.iqads.ro/2016/05/untitled-design-44-cover-410.jpg)

![[Premiile FIBRA #1] Gold FIBRA / Cohn & Jansen JWT - Purity Test / Aqua Carpatica / Valvis Holding](https://media.iqads.ro/2016/05/untitled-design-2-cover-410.jpg)




![[FIBRA Jury] Olivia Walsh (apple tree communications): I'm always saying “forget the box”, it's not about “thinking outside the box”. There never was a box to begin with](https://media.iqads.ro/2016/04/mg-2103-2-cover-410.jpg)




![[IQ-ul creativ din publicitate] Roxana Dragomir: Undeva scartaie ceva; cand e prea multa creativitate si originalitate, nu e bine](https://media.iqads.ro/2016/04/foto-roxana-dragomir-activad-cover-410.jpg)
![[Premiile FIBRA] 4 zile, 70 de speakeri, conferinte, workshop-uri, debate-uri si talk-uri creative, know-how si inspiratie pe tema creativitatii](https://media.iqads.ro/2016/04/spotlight-cover-410.jpg)
![[Premiile FIBRA] Totul despre inscrierea campaniilor care fac publicitatea mai buna](https://media.iqads.ro/2016/03/spotlight-normal-cover-410.jpg)
![[FIBRA Jury] Radinka Danilov (Ruskin & Hunt): Festivals are equivalent of ancient public squares, for experts to exchange experience, generate creative energy and get to know the market](https://media.iqads.ro/2016/04/radinka-danilov-ruskin-hunt-cover-410.jpg)


















