Advertising in care o companie promoveaza un produs sau seviciu. Cele care dau produsului valoare pentru cumparator sunt atributele tangibile si proprietatile intangibile.
advertising in which a company promotes a particular good or service. Product Attributes distinctive tangible and intangible features of a product that give it its value to a user.
![[HR Trends] Sarah Sturgess: Organisations believe they are similar, so they must have the same employer brand. And it's just not the case](https://media.iqads.ro/2024/04/sarah-main2-cover-410.jpg)
