Advertising in care o companie promoveaza un produs sau seviciu. Cele care dau produsului valoare pentru cumparator sunt atributele tangibile si proprietatile intangibile.
advertising in which a company promotes a particular good or service. Product Attributes distinctive tangible and intangible features of a product that give it its value to a user.
![[fresh x design] Tamina Lovin (designer industrial): Lelograms traieste pentru Instagram, iar romanii sunt foarte tari pe design](https://media.iqads.ro/2019/01/43072083-10214870315324955-1251802702711619584-o-cover-410.jpg)
![[fresh x design] Vlad Iorgulescu (Oupio) crede in designul care imbatraneste frumos](https://media.iqads.ro/2019/01/collage5-cover-410.jpg)
![[Adland neighbours] Bartek Klimaszewski (McCann Worldgroup Poland) & the changes in advertising: "There was more money. There was more rock and roll"](https://media.iqads.ro/2018/10/bartek-klimaszewski-cover-410.jpg)
![[Adland neighbours] Gábor Havasi and Marina Niks (McCann Budapest): We have Russian, Brazilian, French, Persian and American colleagues. All we're missing are Romanians](https://media.iqads.ro/2018/10/marina-gabor-cover-410.jpg)
![[Adland neighbours] Tsanka Krusheva (McCann Sofia): People in Bulgaria are the same as others all over the world. They want to feel alive](https://media.iqads.ro/2018/10/tsanka-cover-410.jpg)
![[Adland neighbours] Jana Savić (McCann Belgrade): "Purchasing power is dictating dreams"](https://media.iqads.ro/2018/09/jana-savic-rastovac-cover-410.jpg)
![[Adland neighbours] David Suda (WMC | GREY Cehia): We don't take things seriously. Mobile operators and banks are fighting each other on who is funnier](https://media.iqads.ro/2018/09/david-suda-cover-410.jpg)
![[Adland neighbours] Lars Killi and the ages of advertising: ”It's incredible to look back and see that you could work 10 days on ONE print ad. Amazing how tempo has changed”](https://media.iqads.ro/2018/09/lars-picture-b-w-cover-410.jpg)
![[Adland neighbours] Klara Palmer (McCann Prague): It feels like almost every brand lost the courage to do advertising that them and the agency believe in the most, they only do advertising that proves itself in tests](https://media.iqads.ro/2018/09/klm064141-cover-410.jpg)
![[Adland neighbours] Rafal Baran (FCB Bridge2Fun Poland): We do a lot of humor. We like as the other post-communist nations, to be admired, valued and flattered](https://media.iqads.ro/2018/08/rafal-baran-fcb-b2f-warsaw-profile-cover-410.jpg)
![[Adland neighbours] Janez Rakušček (Luna\TBWA Slovenia): It takes courage to keep what is right and wrong in perspective; what opinions we have about the world and how we'd like to change it](https://media.iqads.ro/2018/08/img-41391-cover-410.jpg)
![[Noii publicitari] George și Mihai (copy&art la Jazz) fac treabă bună în industrie, dar nu ies la pensie din ea](https://media.iqads.ro/2018/08/iqads-cover-410.jpg)
![[Adland neighbours] Karolina Galacz (DDB Budapest): "I think there’s an awkward silence. That’s the space of social issues that most brands are afraid to touch"](https://media.iqads.ro/2018/08/karolina-galacz-pic1-cover-410.jpg)
![[Artiști fontiști] Liviana Popa are proiecte de lettering diverse - de la postări custom de social media la branding și murale](https://media.iqads.ro/2018/04/collage30-cover-410.jpg)
