O aglomerare de atribute tangibile si intangibile care satisfac nevoi, oferite de vanzator cumparatorului. Vezi Actual Product; Augmented Product; Core Product.
a bundle of need-satisfying tangible and intangible attributes offered to a buyer by a seller. See Actual Product; Augmented Product; Core Product.
![[Premiile FIBRA #1] Shortlist FIBRA - Ogilvy Romania - Where's Mr. Applehead? / Strongbow / Heineken](https://media.iqads.ro/2016/05/cap-de-mar-cover-410.jpg)
![[Premiile FIBRA #1] Shortlist FIBRA - DDB Romania - Say it with boodink / Coseli / Boodink](https://media.iqads.ro/2016/05/3-4-boodink-say-it-with-a-boodink-packaging-11-cover-410.jpg)
![[Premiile FIBRA #1] Shortlist FIBRA - Wopa - The KILN / Vatra / Jidvei](https://media.iqads.ro/2016/05/the-kiln-board-cover-410.jpg)
![[Premiile FIBRA #1] Shortlist FIBRA - Rusu+Bortun - The Philanthropists / Primus / Patru Maini](https://media.iqads.ro/2016/05/primus-the-philantropists-the-austrian-archduke-cover-410.jpg)
![[Premiile FIBRA #1] Shortlist FIBRA - McCann - Snooze for coffee / Doncafe / Strauss Romania](https://media.iqads.ro/2016/05/untitled-design-94-cover-410.jpg)
![[Premiile FIBRA #1] Shortlist FIBRA - McCann - Digital wallpaper / Vodafone / Vodafone Romania](https://media.iqads.ro/2016/05/untitled-design-93-cover-410.jpg)
![[Premiile FIBRA #1] Bronze FIBRA - Next Advertising - We're Cutting Off The Gas / Carbocit / Biofarm](https://media.iqads.ro/2016/05/untitled-design-4-cover-410.jpg)
![[Premiile FIBRA #1] Bronze FIBRA - Argo - Doamne Fereste / Doamne Fereste / Argo Strategy](https://media.iqads.ro/2016/05/untitled-design-70-cover-410.jpg)
![[Premiile FIBRA #1] Bronze FIBRA - Goa Network - Asphalt Freaks - Reflective Stikers / Asphalt Freaks / Asphalt Freaks](https://media.iqads.ro/2016/05/untitled-design-63-cover-410.jpg)
![[Premiile FIBRA #1] Cristian Pantazi: Poate ar fi util sa avem idei pe brief, care au scorat, intr-o categorie separata ca sa vedem si cum arata publicitatea din viata reala](https://media.iqads.ro/2016/05/img-9384-crop-2048-cover-410.jpg)
![[Premiile FIBRA #1] Gold FIBRA - Propaganda - Mirabilis Machina / Mirabilis Machina / Vincon Romania](https://media.iqads.ro/2016/05/41-cover-410.jpg)
![[Premiile FIBRA #1] Gold FIBRA - McCann - Bittersweet Pies / PAUL / PAUL Romania](https://media.iqads.ro/2016/05/untitled-design-26-cover-410.jpg)
![[Premiile FIBRA #1] Gold FIBRA - Publicis - Shop like a Jedi / Star Wars and Carrefour / Carrefour](https://media.iqads.ro/2016/05/untitled-design-25-cover-410.jpg)
![[Premiile FIBRA #1] Gold FIBRA / Cohn & Jansen JWT - Purity Test / Aqua Carpatica / Valvis Holding](https://media.iqads.ro/2016/05/untitled-design-2-cover-410.jpg)
![[Premiile FIBRA #1] Gold FIBRA - GMP Group - Misspellings On Sale / Westwood / DOMO](https://media.iqads.ro/2016/05/untitled-design-22-cover-410.jpg)
![[Premiile FIBRA #1] Silver & Bronze FIBRA / Publicis / Main Theme / Star Wars & Carrefour / Carrefour](https://media.iqads.ro/2016/05/untitled-design-18-cover-410.jpg)
![[ADventura Ursus: Participantii] Patru fete s-au ratacit pe carari cinematografice](https://media.iqads.ro/2016/05/collageechipapatru-cover-410.jpg)
![[Serile de Creativitate FIBRA] Cum e cand povestea brandului intalneste povestea artistului? 5 artisti din industria muzicala romaneasca ne-au raspuns](https://media.iqads.ro/2016/05/img-0641-cover-410.jpg)
![[Serile de Creativitate FIBRA] O luam pe Aleea Muzicii, colt cu Bulevardul Brandurilor](https://media.iqads.ro/2016/04/collagemuzica22-cover-410.jpg)
![[FIBRA Jury] Karpat Polat: My first ad copy was for the owner of the advertising agency I worked at. He wanted to sell his car](https://media.iqads.ro/2016/04/10535714-10152409917602949-7416198799849621937-o-cover-8001-cover-410.jpg)
![[Premiile FIBRA] Totul despre inscrierea campaniilor care fac publicitatea mai buna](https://media.iqads.ro/2016/03/spotlight-normal-cover-410.jpg)
![[FIBRA Jury] Kevin Brady (ECD, Droga5): It took me a long time to realize this, but I’ve noticed that agencies are incredibly reflective of their founders](https://media.iqads.ro/2016/03/1920-kbrady-1-1133x637-cover-410.jpg)
