O aglomerare de atribute tangibile si intangibile care satisfac nevoi, oferite de vanzator cumparatorului. Vezi Actual Product; Augmented Product; Core Product.
a bundle of need-satisfying tangible and intangible attributes offered to a buyer by a seller. See Actual Product; Augmented Product; Core Product.
![[UPDATE] McCann Erickson la Cannes Lions 2011: 2 Grand Prix si 2 Gold Lions la Promo&Activation si Direct, 2 Bronze Lions la PR, un Silver la Media, Titanium si Gold la Integrated pentru "American ROM"](https://media.iqads.ro/2011/06/photo-large-14422-cover-410.jpg)
![[AdBreak #41] Reprezentanti McCann, Papaya si Odyssey despre campaniile lor castigatoare la Effie 2011 si despre jurizare](https://media.iqads.ro/2011/06/photo-large-14406-cover-410.jpg)
![[UPDATE] Castigatorii din Romania la EMEA SABRE AWARDS 2011: The Practice, Nicola Porter Novelli, McCann Erickson](https://media.iqads.ro/2011/05/photo-large-14277-cover-410.jpg)
