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Acronim pentru Situation analysis; Explicit statement of the problem; Laying out the research design and collecting data; Evaluating the data and making a decision; Creating a plan to implement the decision and Testing the correctness of the decision- o abordare in 6 pasi a procesului de studiu de marketing

acronym for Situation analysis; Explicit statement of the problem; Laying out the research design and collecting data; Evaluating the data and making a decision; Creating a plan to implement the decision and Testing the correctness of the decision - a six-step approach to the process of marketing research.

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