[Case-Study] Sberbank - Inventory (eng)

Podcast

Advertised product: exhibition “The Age of Rembrandt and Vermeer. Masterpieces of The Leiden Collection”
Name: Inventory
Agency: Leo Burnett Moscow

 

Idea

Rembrandt Van Rijn passed away on 4th October, 1669, in a modest house located in a jewish neighbourhood on the outskirts of Amsterdam. By then, most of his property had been already auctioned off. The artist refused to pander to a painting manner, that was meant to flatter the clients. He was unable to leave hardly any inheritance, but left a great heritage, that still astonishes the world. Sberbank, the oldest and the biggest bank in Russia, honored the great artist’s memory and invited the audience to discover his heritage in the exhibition “The Age of Rembrandt and Vermeer. Masterpieces of The Leiden Collection”

 

Credits

Creative Director: Ilya Pryamilov
Art director: Ekaterina Malinina
Copywriter: Svetlana Vetkhova
Account manager: Tatiana Platonova
Producer: Roman Kalmykov
Director: Boris Khlebnikov

Leo Burnett

Leo Burnett

Companie: Leo Burnett

Leo Burnett Romania este unul dintre cele mai prestigioase nume din industria de marketing si comunicare din Romania. In mod constant o agentie de top, Leo Burnett a reusit de-a lungul timpului sa creeze lideri... vezi detalii »

Companii

Leo Burnett Leo Burnett Moscow

Oameni

Roman Kalmykov Ilya Pryamilov Boris Khlebnikov Tatiana Platonova Svetlana Vetkhova Rembrandt Van Rijn Ekaterina Malinina

Pozitii

Copywriter Art Director Account Manager Producer Creative Director

Subiecte

Video, Creatie

Branded

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