Case Study: Coca-Cola - Happy Flag

Danemarca a fost numita "cea mai fericita tara din lume" in urma unor cercetari realizate la nivel global, iar Coca-Cola a fost surpinsa sa descopere in logo-ul companiei steagul Danemarcei. McCann a construit o campanie in jurul acestei descoperiri, dar si in jurul unei traditii locale, care spune ca e bine sa-ti astepti rudele cu steaguri la aeroport.

CREDITE
Agentie: McCann Worldgroup/McCann Copenhagen
Vice Chairman/Deputy CCO: Andreas Dahlqvist
Chief Creative Officer: Miguel Bemfica
Executive Create Director: Lee Tan
Creative Director: Mads Ohrt
Art Director: Eva Wallmark, Michal Sitkiewicz, Gabriel Miller
Copywriter: Rickard Beskow, Gabriel Miller
Account Supervisor: Andrei Kaigorodov, Morten Ingemann
Producer: Catherine Lee



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