Marketing Manager @ Omniconvert

Anunt valabil pana la data de 2020-03-21
Companie: Omniconvert
Specializare: UX/UI, Strategie, Social Media, Project Manager, Marketing, Digital
Tip job: Full Time
Nivel: Senior

The Opportunity

We have a great opportunity for a Full Stack Marketer to join our growing company.
If you live and breathe marketing, we need to talk!
We’re looking for a flexible and versatile marketeer who will be responsible for the growth of our inbound sales channels.

Some of your responsibilities include:

  • People management
  • Project management
  • Tracking and analyzing the performance of advertising campaigns
  • Managing the marketing budget
  • Ensuring that all marketing material is in line with our brand identity.

To be successful in this role, you should have hands-on experience with web analytics tools and be able to turn creative ideas into effective advertising projects.

Basically, we need an all-rounder who can use their Marketing skills, knowledge and experience to jump in at the deep end and get stuck in; someone who is capable of executing a strategy and looking to really make a difference to our growing company.

 

The Company

We combine tech people with creative people and data-driven people.
What a combo!

We add ethics, common sense and a ton of willpower and we abandon together the Romanian status-quo, by playing in the global arena.

 

Our current mission:
to empower marketers around the world to create marketing campaigns that matter to consumers in a smart way.

 

Our Solutions

We have 2 business units - tech products & services

We have 3 tech products (1 established, 2 in the MVP phase)
Omniconvert Explore – A/B testing, web personalization & behavior insight surveys
REVEAL by Omniconvert – a customer intelligence platform for midsize and big online retailers that helps them become customer-centric
ADAPT by Omniconvert – ML-based optimization platform that aims to improve the time to create AB testing experiments 25 times & to increase the revenue per visitor for eCommerce websites on autopilot. This project is backed by EU funding.
Omniconvert Managed Services – besides the tech, we assist our customers with our team of data-driven experts: data analysis, conversion & retention optimization, technical implementation & reporting.

 

The Job

Primary responsibilities:

  • Help define the strategy & then implement it - Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door.
  • Make sure that we’re LIVE (Project Management)
    Handle the different marketing projects and the marketing team (5 people for now)
    Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis.
  • Build strategic relationships and partner with key industry players, agencies and vendors:
    - Content writers
    - SEO agency
    - PPC agency
    - Video editors
    - Various tool providers
    - Influencers / partners
    - Designers/ copywriters
    - Developers
    - Sales team
    - Product teams
  • Orchestrate the marketing budget - Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely.
  • Report & improvements - make sure you overview the KPIs (you will have the help of a data analyst)

 

The main current projects:

  • Organize 2 global eCommerce Growth online Summits
  • Produce an online eCommerce Growth course
  • Start a weekly educational series on video
  • Deliver 1 ebook / month
  • Keep going & improve our current in.

 

The Objectives

  • Generate Leads (MQLs)
  • Build awareness (traffic/reach)
  • Generate harmony - inside & outside

 

Experience

  • Good working knowledge and understanding of free or freemium tools to support content, social, and analytics (we sometimes need a creative campaign on a shoestring budget)
  • Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate.
  • Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets.
  • Copywriting and brand experience for all channels including web, email marketing and off-line.
  • Creative experience demonstrated across marketing campaigns for new content.
  • Experience of using Content Management Systems (CMS), such as WordPress.
  • A good understanding of Google Analytics or equivalent.
  • Experience in handling multiple projects.
  • Experience of working with a small business or start-up is preferred.

 

Soft skills

  • Excellent interpersonal skills, verbal and written communication
  • Attention to detail (and we aren’t just saying that)
  • Strong organisational skills and an ability to focus
  • Project management skills and a demonstrable ability to deliver on time
  • Highly motivated, confident, resilient and a positive attitude
  • Must be a self starter, with an ability to work autonomously
  • Analytically minded to analyse data and metrics and translate insight into actionable strategies

 

KPIs

  • Funnel rates: Traffic > Conversion Rate > Leads > MQLs > SQLs / measured against forecast & YoY
  • Costs / ROI: Cost per lead / budget spending / CoCA
  • Awareness / Reach: Traffic / brand mentions
  • Team happiness score
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