Senior Performance Specialist @ Universal McCann

Anunt valabil pana la data de 2023-06-11
Companie: Universal McCann
Specializare: Social Media, SEO, SEM, PPC, Media, Marketing, Digital
Tip job: Full Time
Nivel: Senior, Middle

Universal McCann (UM), part of the advertising group McCann Worldgroup, is looking for a Senior Performance Specialist who is as passionate and curious about digital as we are.

Do you have 4-7 years experience with digital campaign setup in Google and Facebook ads platforms, and still have the desire to learn in this area?

You are one of us!


  • You have strong analysis and reporting skills to produce monthly reports for traffic, ranking, and other SEO aspects to make recommendations.
  • You have SEO experience as a ‘doer’, within an in-house or agency team working D2C / B2C.
  • You have in-depth experience with website analytics tools (e.g., Google Analytics, Hotjar, SEMRush, etc.), across multiple platforms, e.g., AdWords, Facebook Ads, TikTok Bing.
  • You have a high level of proficiency in using the Microsoft Office Suite and a creative mind;
  • You have a minimum 3 years' experience as a PPC Manager or Digital Marketing Specialist focused on SEM.
  • You are confident translating large amounts of data into comprehensible or visual reports.
  • You have expertise using and manipulating paid search dashboards to optimize spending.
  • You have a passion for search engine marketing.



You'll enjoy the opportunity to:

  • Constantly extend your understanding of PPC (Google ads, Meta Ads, Tiktok Ads, Linkedin Ads, Reddit ads etc).
  • Understand client’s business & KPIs in order to propose and deliver digital campaigns that reach the respective KPIs .
  • Be responsible for the channel planning of each PPC campaign and sets & explains the metrics and checkpoints to the client teams or digital team .
  • Manage specific technologies (Product/Data feeds, Tag Manager, Google Analytics, Google Trends, Meta insights, network’s internal performance tools).
  • Lead the PPC strategy for our clients, working closely with other teams to deliver solutions that support the agency’s and clients’ goals.
  • Support new business pitches and client onboarding.
  • Supervise all aspects of PPC activity, from onboarding and planning to implementation, management, and reporting, ensuring KPIs are met.
  • Work closely with the planning team to develop our service offering and ensure we are both competitive and innovative.
  • Proactively contribute to a positive team atmosphere and company culture, and generally be a role model for the junior members of the team.



  • You will have the opportunity to work with one of the most awarded clients in Retail in terms of digital activations;
  • You will be a part of a dynamic media team and collaborate with multiple advertising departments (debriefing with McCann creative team, alignment with MRM Digital Creative etc);
  • You will diversify your knowledge in digital omni-channel approach (Linkedin, Twitter, TikTok, in-app ads, influencer apps, etc.) and access best practices info's from UM multiple markets (UK, US, Poland etc).

You will be happy to be a part of the most titled agency in the region, with awards from festivals such as Cannes, Effie, Festival of Media Global, and Eurobest that illustrate the international presence of our work.

We put our hearts and souls into every project. All the awards we've won at the most prestigious advertising festivals speak for themselves.

2015 - UM Romania was named the Eurobest Agency of the Year
2016 - Global Agency of the Year at the Festival of Global Media
2022 - Grand Prix at Cannes, Entertainment section

11 years of consecutive podiums at Effie, Cannes Lions, Festival of Media Global, MomentUM Awards - UM global network festival, WARC, MMG awards.

In all that we do, we aim to make a positive impact on the world and never lose sight of the core values we embrace.

If you feel the above sounds exciting, we'd love to hear from you!

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