Digital Marketing Specialist @ Edenred

Anunt valabil pana la data de 2024-07-29
Companie: Edenred
Specializare: Social Media, SEO, SEM, Marketing, Digital
Tip job: Hybrid (Office & Remote), Full Time
Nivel: Middle


The Edenred State of mind - We are a unique company.
Working at Edenred means being part of a company that is Innovative, Multicultural, Responsible, Bold.

We are looking for new employees who will embrace the Edenred adventure with the same intensity and passion as we do. They will feel right at ease at Edenred because they like to push back the boundaries, try new things, constantly improve, win and grow.
We need women and men who share our ambition, who are looking to perform, challenge us and themselves to move forward every day. We are looking for women and men who want to vibe with us.

Edenred is a leading digital platform for services and payments and the everyday companion for people at work, connecting 52 million users and 2 million partner merchants in 45 countries via 1 million corporate clients.

Edenred offers specific-purpose payment solutions for food (such as meal benefits), incentives (such as gift cards, employee engagement platforms), mobility (such as multi-energy, maintenance, toll, parking and commuter solutions) and corporate payments (such as virtual cards).

Last year, Edenred celebrated 25 years of activity in Romania! During this period, the company has continuously adapted to respond to the everchanging needs of consumers, technological evolution and economic and social changes, becoming the main digital platform for services and payments in Romania, with 100% digital solutions for employees, companies, merchants and administration, all connected in a symbiotic ecosystem. Edenred continues to be socially responsible, promoting socially, economically and ecologically virtuous solutions, thus placing ESG at the heart of all its activities.

As part of Edenred, BenefitSystems is the market leader of electronic employee benefits in Romania, with the widest range of extra-salary benefits, offering companies a complete flow for managing, reporting, and integrating into accountancy and payroll systems of all benefits chosen directly by their employees.



We are looking for a passionate, results-driven, and collaborative individual to join our marketing team! As a digital marketing specialist your job will be to plan, manage, build, deploy and analyze growth marketing campaigns that will contribute to the achievement of business goals.

Success in this role can be achieved with a passion for the customer and a focus on building lasting customer relationships.


You will be in charge of:

  • Planning and executing all web, SEO/SEM, database marketing, email, social media, search and display advertising campaign
  • Developing and implementing lead generation and nurturing campaigns using automated marketing tools
  • Manage website content changes, optimizations and uploads
  • Measuring and reporting performance of all digital marketing campaigns and assesses against goals (ROI and KPIs)
  • Identifing trends and insights and optimizing spend and performance based on the insights
  • Brainstorming new and creative growth strategies through digital marketing
  • Collaborates with internal and external teams to create landing pages and optimize user experience and develop content marketing – lead magnets, white papers, videos etc.
  • Identifying critical conversion points and drop off points and optimizing user funnels
  • Collaborating with agencies and other vendor partners
  • Providing thought leadership and perspective for adoption where appropriate



  • You have min 3-5 years’ experience in a similar position.
  • You have a bachelor’s degree, with emphasis in business, marketing, or related field or equivalent experience.


Key attributes of the Digital Marketing Specialist include:

  • Passion for the Customer: Building relationships and delighting customers is what you live for. You go above and beyond to turn customers into raving fans.
  • Strategic Thinker: You see the big picture and are focused on measuring ROI through all customer marketing programs, in addition to increasing referrals, cross-sell/upsell opportunities, retention and loyalty.
  • Creative: Engage and motivate advocates with out-of-the-box thinking and innovative programs.
  • Advocate: Act as the voice of the customer and collaborate cross-functionally to improve the customer experience.


You have demonstrated:

  • Understanding of growth marketing strategies and experience with lead generation campaign execution
  • Track record of developing and managing multiple campaigns simultaneously
  • Strong knowledge of English (written and oral)
  • Ability to multi-task and work on several projects, often under tight timelines, while consistently delivering results
  • Strong cross-functional stakeholder communication and engagement skills
  • Outstanding customer relationship-building skills
  • Strong program development and management capabilities
  • Flexible, can-do attitude, with ability to thrive in a very dynamic environment.

Languages required: Romanian & English

ASAP (depending on your availability).



  • Competitive salary;
  • Benefit by Edenred - Flexible benefits from over 500 partners. We offer an attractive budget, via Benefit Platform, the strongest benefits platform on the Romanian market, to enjoy a tailored benefits package matching your preferences and interests. You will have the opportunity to select from your favourite brands available on the platform: gift vouchers to a wide range of our merchant partners, smart experiences (escape room, lasertag, paintball, skydiving, balloon flights etc.), holiday vouchers, cultural activities, courses and certifications, gym membership, Bookster, foreign language courses, voluntary defined contributory pension, healthcare insurance – medical packages that also include coverage for your 1st degree relatives, transport allowance etc.;
  • Annual performance bonus – according to our Performance Management Policy;
  • Edenred cards:
    Ø Edenred Restaurant Card - meal tickets – we offer the maximum amount value on the market; We are a promoter of European Project FOOD (Fighting Obesity through Offer and Demand), therefore we encourage each employee to take lunch break;
    Ø Edenred Cultural Card – we promote work-life balance and value the things you love to do, therefore you will have access to different services, such as: going to the theatre, cinema, dance classes, listening to your favourite singers at concerts/music festivals, relaxing in aqua parks or enjoying outdoor activities in adventure parks etc.;
    Ø Edenred Vacanta Card - if you love vacations in Romania, you can use your Edenred card for amazing offers all over the country;
    Ø Edenred Card Cadou – we celebrate together on special events with gift cards (Easter, Christmas, 8th of March – for our female colleagues, 1st of June – for employees’ children under 18 years old);
  • Loyalty Bonus – we are happy to have you with us for a number of years and we reward your loyalty to the company;
  • Referral bonus - for recommending your friends who get hired on our open positions;
  • Financial support – we offer you support for specific life events (childbirth, retirement, illness etc.);
  • Extra vacation days – 2 days off/year for personal situations, 1 day off on your birthday, more days of vacation depending on your tenure with Edenred and on the total length of employment;
  • Learning and development opportunities. We grow together! We offer annual training calendar, free access to our e-learning platform and also encourage internal mobility;
  • Teambuildings and other exciting company events (Christmas party, Kids party, Annual Kick Off meeting, Out For Lunch) as we like to party, to have fun and to celebrate our success together;
  • ESG Projects – „Ideal”: our ESG policy (IdealPeople – improve quality of life, IdealPlanet – preserve the environment, IdealProgress – create value responsibly);
  • Workshops – covering various subjects, such as: wellbeing, first aid basics, financial trainings etc.;
  • Enjoyable benefits: Fruits Day at work weekly; free coffee & tea, massage at work, relaxation room etc.;
  • Friendly working environment, cozy and modern offices, accessible location (central area in Bucharest – near Piata Unirii and Tineretului);
  • Hybrid work model;

· Location: Bucharest
· Specific working conditions: Full-time job.



True to the Group’s purpose, “Enrich connections. For good.”, our solutions enhance users’ well-being and purchasing power. They improve companies’ attractiveness and efficiency and vitalize the employment market and the local economy. They also foster access to healthier food, more environmentally friendly products, and sustainable mobility.

Edenred’s 12,000 employees are committed to making the world of work a connected ecosystem that is safer, more efficient, and more responsible every day.

In 2023, thanks to its global technology assets, the Group managed €41 billion in business volume, primarily carried out via mobile applications, online platforms, and cards.

Edenred is listed on the Euronext Paris stock exchange and included in the following indices: CAC 40, CAC 40 ESG, CAC Large 60, Euronext 100, Euronext Tech Leaders, FTSE4Good and MSCI Europe.

Edenred Romania serves everyday over 1.7 million employees, 33,000 + companies and over 60,000 merchants, while constantly supporting and advising the local and national authoritities (legislative and governmental) to identify and implement the best measures for solving the HR market needs and improve the wellbeing of local, regional and national stakeholders.

Driven by a strong customer oriented culture and a constant pursue for simplicity, Edenred Romania is an innovation vector in the market - the first company to propose a benefit mobile application / platform (, the first chatbot in the industry or the first integration of our products & services with popular growing Romanian platforms (i.e. Tazz, Freshful, Glovo), fully benefitting by the presence in Romania of the Group Technology Hub – Edenred Digital Center.

With a reputation of entrepreneurial company that is permanently seeking to onboard the talents, Edenred Romania is the place where we believe that business excellence can be achieved with team approach and respect. We are respectful towards our customers, by being pro-active, accountable, and honest; to our colleagues, by expressing gratitude and recognition; to our shareholders, by using the resources they put at our disposal efficiently; and to society by promoting products and services that create value for all stakeholders.

OUR CSR INITIATIVES The European FOOD (Fighting Obesity through Offer and Demand) programme is the largest European public-private project launched and coordinated by Edenred since 2009 in 10 EU countries, including Romania. FOOD mobilises 31 prestigious public and private partners, such as the National Institute of Public Health and the Association of Family Doctors Bucharest-Ilfov at national level. The objective of the programme is to promote healthy eating habits, both by raising awareness of how food affects the health of employees and by reducing food waste, with a direct impact on the restaurants involved in the project. Thus, FOOD brings employees, companies and partner restaurants together to encourage a balanced lifestyle.

Edenred has made it its mission to promote healthy nutritional habits both at work and at home, with Edenred's most popular and appreciated product being the meal card, used to purchase food and hot meals.

This year, on March 12, we celebrated 5 years of the food in Romania together with the most important voices of public authorities and business. Thus we created a platform for debate and awareness-raising on the positive impact of the collaborative partnership between the public and private sectors on Romanians' eating habits and in strengthening a strong national culture of prevention.



The employer concludes a contract and sends a list of employees with the corresponding monthly budget. The platform works like an online store where each employee has secure access to a wide range of flexible benefits, offers and discounts, within the budget provided by the employer. The employer thus outsources a service that would have taken the company's internal resources, both time wise, as well as human or financial.

Please apply by sending your CV.

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