A doua editie Mobile Advertising Congress, organizata de The Marketer Group

24 Mar. 2011, 00:00 AM • AdNews • Sonia Ardelean

The Marketer Group, in parteneriat cu Vodafone Romania, organizeaza cea de-a doua editie a Mobile Advertising Congress, care are loc joi, 31 martie, la Radisson Blu Hotel, informeaza un comunicat de presa din partea organizatorului.

Vor sustine prezentari Tomas Matl (Principal Product Manager, Vodafone Group), Thomas Labarthe (VP Mobile Advertising, Alcatel-Lucent), Eric Urdahl (Chief Sales Officer, Madvertise), Florian Gmeinwieser (Managing Director, Plan.net mobile), Aleksandar Krstic (Region Manager Adriatic, IQ mobile), Ronald Cornelisse (Senior Business & Market Development Manager, Tekelec Netherlands) si Alberto Salucci (Innovation Manager, MediaCom Italia), care vor vorbi despre marketingul cu permisiune, despre rolul operatorilor in crearea de valoare in mobile advertising, despre avantajele localizarii in mobile marketing, despre nivelul de ultilizare a campaniilor de mobile in Europa Centrala si de Est.De asemenea, vor fi dezbatute mai multe studii de caz.

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