AIR

Average Issue Readership - Rata de citire a unui articol. Numarul de oameni care sustin ca au citit sau au vazut unul sau mai multe articole ale unei anumite publicatii cu ceva timp in urma de la data interviului de cercetare, perioada egala cu intervalul in care apare publicatia; de exemplu, in ultima luna pentru o aparitie lunara, in ultima saptamana pentru un saptamanal sau cu o zi in urma pentru un cotidian.

Average Issue Readership. The number of people who claim to have "read or looked at" one or more issues of a specific publication during a period back from the date of the research interview equal to the interval at which the publication appears, e.g. in the last month for a monthly title, in the last week for a weekly title or in the last day for a daily publication.

Articole in care e folosit acest termen