Content marketing is no longer just a suggestion; if you aren’t creating original, useful, and interesting content for your users, then your brand will be left behind. The future of content marketing means a shift from branded content to content brands. The basic difference is that branded content is meant to push a product or service, while a content brand is meant to build a relationship with an audience. This relationship is then leveraged to create a loyal customer-base ready for conversions.
![[AdStory] Will Rust (Ogilvy Group Czech Republic): I don’t believe in brainstorming and I hate the term. It suggests that 80% of the time spent at work people are not coming up with ideas](https://media.iqads.ro/2013/01/photo-large-24940-cover-410.jpg)
