Amestec complex de caracteristici, precum etos, identitate, imagine, care formeaza personalitatea publica a companiei. Reputatia companiei este leagata de increderea investitorului, nu ca in cazul reputatiei marcii care este legata de increderea clientului care se materializeaza in vanzari. Vezi, de asemenea, Corporate Identity (identitatea de corporatie).
A complex mix of characteristics, such as ethos, identity and image, that go to make up a company's public personality. Corporate reputation hinges on investor confidence, unlike brand reputation which is contingent on customer confidence and reflected in sales. See also 'corporate identity'
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