58 de premii au fost acordate la Gala de Premiere Effie 2022

58 de premii au fost acordate la Gala de Premiere Effie 2022

Grand Effie: Book a Vax – Editura Curtea Veche si House of Arrows.

18 agentii au fost premiate la editia a XIX-a a Galei Effie 2022. In total, au fost acordate 1 Grand Effie, 9 Gold Effie, 19 Silver Effie si 30 Bronze Effie. Grand Effie a mers catre campania “Book a Vax”, semnata de House of Arrows  si dezvoltata pentru Editura Curtea Veche.

Agentiile si companiile castigatoare de anul acesta sunt: Cheil Centrade, Cohn & Jansen Creative Network, DDB Romania, Graffiti PR, House of Arrows, Headvertising, Jam Session Agency, LEO BURNETT, Minio Studio, Mercury 360, Media Investment, McCann Worldgroup Romania, Pastel Age, Publicis Romania, Saatchi & Saatchi + The Geeks, Sector 7 HUB, The Mainstage Agency, Tribal Worldwide.

Top 3 agentii care au obtinut cel mai mare punctaj din competitie sunt Publicis Romania, Leo Burnett Romania, si Jam Session Agency.

Top 3 clienti ii prezinta pe primele pozitii pe Procter & Gamble, HCL Online Advertising si, la egalitate de puncte Carrefour Romania impreuna cu Editura Curtea Veche.

Top 3 Branduri aduce Tazz pe prima pozitie, urmat de Editura Curtea Veche si la egalitate de puncte Carrefour Romania si Ferrero Romania.

Conform Romanian Effie Rankings, calculat in baza sistemului international Effie Index, Clientul Anului este Procter & Gamble,  Brandul Anului este Tazz, iar Agentia Anului Publicis Romania.

Grand Effie a fost acordat lucrarii "Book a Vax”, semnata de Huse of Arrrows pentrur Editura Curtea Veche.

Gala de Premiere Effie 2022 s-a desfasurat live la Palatul Bragadiru si a fost moderata de Cosmin Stan, news anchor ProTV.  

Comitetul de Organizare Effie 2022 a fost format din: Ruxandra Rau - Director Brand & Communication Strategy Telekom Romania, Bianca Manescu - Head of Strategy Kubis Interactive,  Irina Pencea - Managing Partner & Co-Founder Jam Session Agency, Adrian Tuluca - Managing Director Propaganda, Bogdan Nitu - General Manager & Partner GMP+WEBSTYLER, Corina Bratu – Planning Director Leo Burnett Romania, Diana Crasmariu – General Manager Cohn&Jansen Creative Network, Mihai Trandafir - Managing Director UM Romania, Catalin Albu - Client Service Director Publicis Romania, Nicolae Catalin Carstea - Senior Brand Manager Flavoured Non alcoholic Ursus Breweries, Ileana Cocias - Senior Marketing Director P&G SEE, Roxana Matasel - Marketing Director KFC, Pizza Hut, Taco Bell, Simona Panait - Marketing & Online Director Samsung Electronics Romania and Bulgaria, Mircea Staiculescu - Co founder Headvertising si Wenka Booij - Head of Brand and Marketing ING Bank Romania

CASTIGATORI – EFFIE 2022

Packaged Food

SILVER
Campaign: Ardealul - Women with Fainosag
Brand: Ardealul
Client: Orkla Foods SA
Lead Agency: McCann Worldgroup Romania
Contributing Companies: Griffin Advertising | FRONT LINE MARKETING | MMS COMMUNICATIONS ROMANIA SRL

Snacks & Desserts

GOLD
Campaign: Kinder Halloween
Brand: Ferrero
Client: Ferrero Romania
Lead Agency: Publicis
Contributing Companies: MSL The Practice | STARCOM
Personal Care Products & Services

SILVER
Campaign: TO WASH OR NOT TO WASH MY HAIR?
Brand: Head & Shoulders
Client: Procter & Gamble Romania
Lead Agency: LEO BURNETT
Contributing Companies: Graffiti PR | MediaCom

BRONZE
Campaign: SHOW WHO YOU KNOW YOU TRULY ARE #FACETHEPRESSURE
Brand: GILETTE
Client: Procter & Gamble Romania
Lead Agency: LEO BURNETT
Contributing Companies: Graffiti PR & MediaCom

BRONZE
Campaign: TRUST THE SPECIALISTS
Brand: PAMPERS
Client: Procter and Gamble
Lead Agency: LEO BURNETT & Graffiti PR
Contributing Companies: MediaCom

Household supplies & services

BRONZE
Campaign: Elfi Corn Cob. The Romanian Wipe.
Brand: ELFI
Client: HARTIA ELFI
Lead Agency: Mainstage | The Agency
Contributing Companies: Sector 7 HUB

FINALIST
Campaign: WASHING THE BAD AWAY | #CeleRele să se spele
Brand: ARIEL
Client: Procter & Gamble Romania
Lead Agency: LEO BURNETT
Contributing Companies: Graffiti PR | MediaCom

FINALIST
Campaign: When there is a GOSPODINA, there also needs to be a GOSPODIN
Brand: Fairy, Procter & Gamble
Client: Procter & Gamble Romania
Lead Agency: Graffiti PR
Contributing Companies: MediaCom | Cult Market Research

Beverages - Alcohol

BRONZE
Campaign: LISTEN TO YOUR INNER BEAR
Brand: URSUS
Client: Ursus Breweries
Lead Agency: LEO BURNETT & Media Investment
Contributing Companies: MSL Practice

FINALIST
Campaign: Beck's Beginnings
Brand: Beck's
Client: Bergenbier SA
Lead Agency: VMLY&R
Contributing Companies: Optimum Media Direction Plan & Buy SRL | GOOD VIBES

FINALIST
Campaign: The Barbecue Beast
Brand: Neumarkt
Client: Heineken Romania
Lead Agency: McCann Worldgroup Romania
Contributing Companies: MRM // McCann Romania | Dentsu Romania

Beverages – Non-Alcohol

FINALIST
Campaign: THE BEST OF BOTH WORLD? BEERSODA, OF COURSE.
Brand: COOLER
Client: Ursus Breweries
Lead Agency: LEO BURNET
Contributing Companies: Screen Native | Media Investment Romania

Durables

BRONZE
Campaign: PLAYON WITH SAMSUNG
Brand: Samsung
Client: SAMSUNG ROMANIA
Lead Agency: Cheil Centrade
Contributing Companies: MSL The Practice | Starcom Romania

Retail

BRONZE
Campaign: Act For Good
Brand: Carrefour
Client: Carrefour Romania
Lead Agency: Publicis Romania
Contributing Companies: Havas Worldwide Bucharest | Graffiti PR | Funnel Agency |Jam Session Agency

BRONZE
Campaign: Reconquer your garden
Brand: Brico Depot
Client: BRICO DEPOT
Lead Agency: Headvertising
Contributing Companies: Wavemaker | Multi Media Est Romnaia | NPR Studio

FINALIST
Campaign: Origins
Brand: Carrefour
Client: Carrefour Romania
Lead Agency: Publicis Romania
Contributing Companies: Havas Worldwide Bucharest |Funnel Agency

FINALIST
Campaign: Open the Romanian Wine
Brand: Carrefour Romania
Client: Carrefour Romania
Lead Agency: Jam Session Agency
Contributing Companies: Graffiti PR | Funnel Agency | Havas Worldwide Bucharest | Publicis Romania

Restaurants

FINALIST
Campaign: Non-Spicy Strips
Brand: KFC
Client: KFC
Lead Agency: McCann Worldgroup Romania
Contributing Companies: UM Romania | Golin Romania

FINALIST
Campaign: Smart Menu
Brand: KFC
Client: KFC
Lead Agency: McCann Worldgroup Romania
Contributing Companies: UM Romania | Golin

FINALIST
Campaign: Summer Campaign - Together but still apart
Brand: KFC
Client: KFC
Lead Agency: McCann Worldgroup Romania
Contributing Companies: UM Romania | Golin

E-commerce

GOLD
Campaign: When cravings hit, Tazz delivers.
Brand: Tazz
Client: HCL Online Advertising
Lead Agency: Jam Session Agency
Contributing Companies: Conversion

SILVER
Campaign: LOVE YOURSELF // BLACK FRIDAY CAMPAIGN
Brand: FASHION DAYS
Client: Fashion Days
Lead Agency: Leo Burnett Romania
Contributing Companies: MSL The Practice Romania | Conversion

BRONZE
Campaign: Halfway done
Brand: Storia.ro
Client: Storia.ro
Lead Agency: Publicis Romania
Contributing Companies: MSL The Practice Romania | Media Investment Romania

BRONZE
Campaign: It's good to be distrusting
Brand: Autovit.ro
Client: Autovit.ro
Lead Agency: Publicis Romania
Contributing Companies: MSL The Practice

BRONZE
Campaign: eMAG - We also have clothes
Brand: eMAG Romania
Client: eMAG Romania
Lead Agency: McCann Worldgroup Romania

Contributing Companies: MRM Romania
BRONZE
Campaign: Design Therapy
Brand: The Home
Client: The Home (SC PAS CONCEPT SRL)
Lead Agency: Jam Session Agency

FINALIST
Campaign: Alistotel
Brand: Bringo
Client: Carrefour Romania
Lead Agency: Publicis Romania
Contributing Companies: Havas Worldwide Bucharest

FINALIST
Campaign: Move the world without moving at all
Brand: OLX
Client: OLX Group
Lead Agency: Publicis Romania
Contributing Companies: The Practice | Media Investment Romania | Asociatia de Tineret Impreuna pentru Barcani

FINALIST
Campaign: Local ingredients for legendary cravings.
Brand: Tazz
Client: HCL Online Advertising
Lead Agency: Jam Session Agency
Contributing Companies: Conversion | Graffiti PR

Financial Services

GOLD
Campaign: Financial intelligence
Brand: BCR
Client: BCR
Lead Agency: COHN AND JANSEN CREATIVE NETWORK
Contributing Companies: Wavemaker | W Talent Management Hub | Grapefruit | Graffiti PR

SILVER
Campaign: The Very Personal Loan
Brand: ING
Client: ING BANK N.V. AMSTERDAM, Sucursala Bucuresti
Lead Agency: Jam Session Agency
Contributing Companies: MMS COMMUNICATIONS ROMANIA S.R.L. | Studioset

BRONZE
Campaign: First Bank Studios
Brand: First Bank
Client: First Bank
Lead Agency: CHEIL Worldwide
Contributing Companies: Chainsaw Europe Studio | Static VFX | OMD Romania | Cyclops Films

FINALIST
Campaign: Keep your close ones close
Brand: Provident
Client: Provident Financial
Lead Agency: Saatchi & Saatchi + The Geeks
Contributing Companies: Canopy | Initiative Media Romania

FINALIST
Campaign: STOP PAYING LIKE IN THE MIDDLE AGES
Brand: PAGO
Client: Pago
Lead Agency: Sector 7 HUB

FINALIST
Campaign: Liberated Shopping
Brand: ING
Client: ING BANK N.V. AMSTERDAM, Sucursala Bucuresti
Lead Agency: Jam Session Agency
Contributing Companies: MMS COMMUNICATIONS ROMANIA S.R.L. | 2029 production

Media & Entertainment

FINALIST
Campaign: 100 for 100
Brand: Opera Română
Client: Opera Națională București
Lead Agency: Publicis
Contributing Companies: MSL The Practice Romania

Telecommunications

SILVER
Campaign: Orange solves the end of the wolrd
Brand: Orange
Client: Orange Romania
Lead Agency: Publicis
Contributing Companies: Initiative Media Romania

FINALIST
Campaign: Villages
Brand: Vodafone
Client: VODAFONE ROMANIA
Lead Agency: McCann Worldgroup Romania
Contributing Companies: MRM Romania

Other Products & Services

FINALIST
Campaign: Book a Vax
Brand: Curtea Veche Publishing
Client: Curtea Veche Publishing
Lead Agency: House of Arrows

FINALIST
Campaign: Some will hate it. Others will love it.
Brand: IAB MIXX Awards
Client: IAB
Lead Agency: VMLY&R
Contributing Companies: Diud

New Brand Introduction

FINALIST
Campaign: Unfished Launch in UE
Brand: Unfished
Client: Prefera Foods SA
Lead Agency: Minio Studio
Contributing Companies: Think Digital | Fulg Media

FINALIST
Campaign: Wet is better
Brand: WET
Client: Valvis Holding
Lead Agency: Cohn & Jansen Creative Nework
Contributing Companies: Media Investment

Shopper Marketing

FINALIST
Campaign: Public Transport - a New Visa Card Payment Destination
Brand: Visa
Client: VISA Romania
Lead Agency: Publicis Romania
Contributing Companies: STARCOM

Seasonal Marketing

GOLD
Campaign: Kinder Halloween
Brand: Ferrero
Client: Ferrero Romania
Lead Agency: Publicis
Contributing Companies: MSL The Practice | STARCOM

SILVER
Campaign: Christmas Bucket
Brand: KFC
Client: KFC
Lead Agency: McCann Worldgroup Romania
Contributing Companies: UM Romania | Golin

SILVER
Campaign: Elfi Corn Cob. The Romanian Wipe.
Brand: ELFI
Client: HARTIA ELFI
Lead Agency: Mainstage | The Agency
Contributing Companies: Sector 7 HUB

BRONZE
Campaign: Open the Romanian Wine to the World
Brand: Carrefour
Client: Carrefour Romania
Lead Agency: Publicis Romania
Contributing Companies: Graffiti PR |Havas Worldwide Bucharest

BRONZE
Campaign: Move the world without moving at all
Brand: OLX
Client: OLX Group
Lead Agency: Publicis Romania
Contributing Companies: The Practice | Media Investment Romania | Asociatia de Tineret Impreuna pentru Barcani

BRONZE
Campaign: FIZZ UP SUMMER
Brand: PEPSI
Client: PepsiCo Romania
Lead Agency: LEO BURNETT BUCHAREST
Contributing Companies: OMD_Romania | DDB Romania | Established Now | Viral Nation

Corporate Reputation

SILVER
Campaign: Financial Intelligence
Brand: BCR
Client: BCR
Lead Agency: COHN AND JANSEN CREATIVE NETWORK
Contributing Companies: Wavemaker | W Talent Management Hub | Grapefruit | Graffiti PR

FINALIST
Campaign: Act For Good
Brand: Carrefour
Client: Carrefour Romania
Lead Agency: Publicis Romania
Contributing Companies: Havas Worldwide Bucharest | Graffiti PR | Funnel Agency |Jam Session Agency

Business to Business

BRONZE
Campaign: Visa's SMALL big Businesses
Brand: Visa
Client: Visa Romania
Lead Agency: Publicis Romania
Contributing Companies: STARCOM | MSL Practice

Brand Experience

BRONZE
Campaign: FIZZ UP STUDIOS
Brand: PEPSI
Client: PepsiCo Romania
Lead Agency: LEO BURNETT BUCHAREST
Contributing Companies: OMD Romania | DDB Romania | Established Now | Viral Nation

BRONZE
Campaign: 100 for 100
Brand: Opera Română
Client: Opera Națională București
Lead Agency: Publicis
Contributing Companies: MSL The Practice Romania

BRONZE
Campaign: When the Chef judges, Tazz delivers.
Brand: Tazz
Client: HCL Online Advertising
Lead Agency: Jam Session Agency

FINALIST
Campaign: HIT PLAY Show
Brand: Vodafone
Client: VODAFONE ROMANIA
Lead Agency: McCann Worldgroup Romania
Contributing Companies: MRM Romania

Branded Content & Entertainment

GOLD
Campaign: FIZZ UP STUDIOS
Brand: PEPSI
Client: PepsiCo Romania
Lead Agency: LEO BURNETT BUCHAREST
Contributing Companies: OMD_Romania | DDB Romania | Established Now | Viral Nation

SILVER
Campaign: TO WASH OR NOT TO WASH MY HAIR?
Brand: Head & Shoulders
Client: Procter & Gamble Romania
Lead Agency: LEO BURNETT
Contributing Companies: Graffiti PR | MediaCom

SILVER
Campaign: PLAYON WITH SAMSUNG
Brand: Samsung
Client: SAMSUNG ROMANIA
Lead Agency: Cheil Centrade
Contributing Companies: MSL The Practice | Starcom Romania

FINALIST
Campaign: When cravings hit, Tazz delivers.
Brand: Tazz
Client: HFCL Online Advertising
Lead Agency: Jam Session Agency
Contributing Companies: Conversion

FINALIST
Campaign: Kinder Halloween
Brand: Ferrero
Client: Ferrero Romania
Lead Agency: Publicis
Contributing Companies: MSL The Practice | STARCOM

FINALIST
Campaign: Wine Strangers
Brand: Carrefour Romania
Client: Carrefour Romania
Lead Agency: Jam Session Agency
Contributing Companies: Graffiti PR | Havas | Funnel Agency

FINALIST
Campaign: Craving Science Show
Brand: Carrefour Romania
Client: Carrefour Romania
Lead Agency: Jam Session Agency
Contributing Companies: Graffiti PR | Funnel Agency | Havas Romania | Saga Film

Engaged Communities

FINALIST
Campaign: 100 for 100
Brand: Opera Română
Client: Opera Națională București
Lead Agency: Publicis
Contributing Companies: MSL The Practice Romania

FINALIST
Campaign: Come out with me
Brand: Accept
Client: ACCEPT
Lead Agency: Publicis Romania
Contributing Companies: Global Records | TikTok

FINALIST
Campaign: Gaming Bootcamp
Brand: Vodafone
Client: VODAFONE ROMANIA
Lead Agency: McCann Romania

FINALIST
Campaign: When there is a GOSPODINA, there also needs to be a GOSPODIN
Brand: Fairy, Procter & Gamble
Client: Procter & Gamble Romania
Lead Agency: Graffiti PR
Contributing Companies: MediaCom | Cult Market Research

FINALIST
Campaign: Some will hate it. Others will love it.
Brand: IAB MIXX Awards
Client: IAB
Lead Agency: VMLY&R
Contributing Companies: Diud

FINALIST
Campaign: PLAYON WITH SAMSUNG
Brand: Samsung
Client: SAMSUNG ROMANIA
Lead Agency: Cheil Centrade
Contributing Companies: MSL The Practice | Starcom Romania

Branded Utility

SILVER
Campaign: Smart Forest
Brand: Vodafone
Client: VODAFONE ROMANIA
Lead Agency: McCann Worldgroup Romania
Contributing Companies: MRM Romania

BRONZE
Campaign: TRUST THE SPECIALISTS
Brand: PAMPERS
Client: Procter and Gamble
Lead Agency: LEO BURNETT & Graffiti PR
Contributing Companies: MediaCom

FINALIST
Campaign: Book a Vax
Brand: Curtea Veche Publishing
Client: Curtea Veche Publishing
Lead Agency: House of Arrows

Marketing Innovation

SILVER
Campaign: Local ingredients for legendary cravings.
Brand: Tazz
Client: HCL Online Advertising
Lead Agency: Jam Session Agency
Contributing Companies: Conversion | Graffiti PR

SILVER
Campaign: Elfi Corn Cob. The Romanian Wipe.
Brand: ELFI
Client: HARTIA ELFI
Lead Agency: Mainstage | The Agency
Contributing Companies: Sector 7 HUB

FINALIST
Campaign: Smart Forest
Brand: Vodafone
Client: VODAFONE ROMANIA
Lead Agency: McCann Worldgroup Romania
Contributing Companies: MRM Romania

Marketing Distruptors

SILVER
Campaign: Act For Good
Brand: Carrefour
Client: Carrefour Romania
Lead Agency: Publicis Romania
Contributing Companies: Havas Worldwide Bucharest | Graffiti PR | Funnel Agency |Jam Session Agency

SILVER
Campaign: STOP PAYING LIKE IN THE MIDDLE AGES
Brand: PAGO
Client: Pago
Lead Agency: Sector 7 HUB

BRONZE
Campaign: TO WASH OR NOT TO WASH MY HAIR?
Brand: Head & Shoulders
Client: Procter & Gamble Romania
Lead Agency: LEO BURNETT
Contributing Companies: Graffiti PR | MediaCom

BRONZE
Campaign: LOVE YOURSELF // BLACK FRIDAY CAMPAIGN
Brand: FASHION DAYS
Client: Fashion Days
Lead Agency: Leo Burnett Romania
Contributing Companies: MSL The Practice Romania | Conversion

FINALIST
Campaign: Alistotel
Brand: Bringo
Client: Carrefour Romania
Lead Agency: Publicis Romania
Contributing Companies: Havas Worldwide Bucharest

FINALIST
Campaign: LISTEN TO YOUR INNER BEAR
Brand: URSUS
Client: Ursus Breweries
Lead Agency: LEO BURNETT & Media Investment
Contributing Companies: MSL Practice

FINALIST
Campaign: When cravings hit, Tazz delivers.
Brand: Tazz
Client: HFCL Online Advertising
Lead Agency: Jam Session Agency
Contributing Companies: Conversion

Timely Opportunity

GOLD
Campaign: WASHING THE BAD AWAY | #CeleRele să se spele
Brand: ARIEL
Client: Procter & Gamble Romania
Lead Agency: LEO BURNETT
Contributing Companies: Graffiti PR | MediaCom

GOLD
Campaign: When the Chef judges, Tazz delivers.
Brand: Tazz
Client: HCL Online Advertising
Lead Agency: Jam Session Agency

BRONZE
Campaign: Home Menu - Anchoring McDonald's in the New Reality
Brand: McDonald's
Client: McDonald's Romania
Lead Agency: DDB Romania
Contributing Companies: Tribal Romania | OMD Romania

FINALIST
Campaign: Book a Vax
Brand: Curtea Veche Publishing
Client: Curtea Veche Publishing
Lead Agency: House of Arrows

FINALIST
Campaign: Open the Romanian Wine to the World
Brand: Carrefour
Client: Carrefour Romania
Lead Agency: Publicis Romania
Contributing Companies: Graffiti PR | Havas Worldwide Bucharest

FINALIST
Campaign: Savior of love
Brand: First Bank
Client: First Bank
Lead Agency: Centrade | Cheil
Contributing Companies: Chainsaw Europe Studio | Cyclops Gilms | OMD Romania

Sustained Success

SILVER
Campaign: The first intelligent banking
Brand: George
Client: BCR
Lead Agency: Cohn & Jansen Creative Network
Contributing Companies: Wavemaker (Romania) | Grapefruit | Mainstage The Agency | L2 Agency

SILVER
Campaign: TUC SUCCESS STORY
Brand: TUC
Client: MONDELEZ Romania
Lead Agency: Minio Studio
Contributing Companies: Carat Romania | STARCOM | The Good Company

BRONZE
Campaign: Eduard by Edenia
Brand: Edenia Foods
Client: Macromex
Lead Agency: Saatchi & Saatchi + The Geeks
Contributing Companies: STARCOM

FINALIST
Campaign: House Rules
Brand: Carrefour
Client: Carrefour Romania
Lead Agency: Publicis Romania
Contributing Companies: Havas Worldwide Bucharest | Funnel Agency
Positive Change: Social Good - Brands

GOLD
Campaign: Book a Vax
Brand: Curtea Veche Publishing
Client: Curtea Veche Publishing
Lead Agency: House of Arrows

SILVER
Campaign: Act For Good
Brand: Carrefour
Client: Carrefour Romania
Lead Agency: Publicis Romania
Contributing Companies: Havas Worldwide Bucharest | Graffiti PR | Funnel Agency |Jam Session Agency

BRONZE
Campaign: LOVE YOURSELF // BLACK FRIDAY CAMPAIGN
Brand: FASHION DAYS
Client: Fashion Days
Lead Agency: Leo Burnett Romania
Contributing Companies: MSL The Practice Romania | Conversion

BRONZE
Campaign: Villages
Brand: Vodafone
Client: VODAFONE ROMANIA
Lead Agency: McCann Worldgroup Romania
Contributing Companies: MRM Romania

BRONZE
Campaign: Smart Forest
Brand: Vodafone
Client: VODAFONE ROMANIA
Lead Agency: McCann Worldgroup Romania
Contributing Companies: MRM Romania

BRONZE
Campaign: When there is a GOSPODINA, there also needs to be a GOSPODIN
Brand: Fairy, Procter & Gamble
Client: Procter & Gamble Romania
Lead Agency: Graffiti PR
Contributing Companies: MediaCom | Cult Market Research

FINALIST
Campaign: Storysinging riddles
Brand: Kinder Felie de Lapte
Client: Ferrero Romania
Lead Agency: Saatchi & Saatchi + The Geeks
Contributing Companies: Starcom Romania  | MSL The Practice

Positive Change: Social Good – Non-Profit

GOLD
Campaign: GUILT GIFTS PUPPETRY
Brand: ANAIS
Client: ANAIS
Lead Agency: Cheil Centrade

SILVER
Campaign: Come out with me
Brand: Accept
Client: ACCEPT
Lead Agency: Publicis Romania
Contributing Companies: Global Records | TikTok

SILVER
Campaign: The Institute
Brand: Autism Voice
Client: Autism Voice
Lead Agency: Pastel Age
Contributing Companies: Canopy I Music Gear I Glome Studio

BRONZE
Campaign: Real Life Estate
Brand: Samusocial Romania
Client: Samusocial din România
Lead Agency: Tribal Worldwide
Contributing Companies: OLX Group

FINALIST
Campaign: Unwanted Touches
Brand: Asociația Telefonul Copilului
Client: Asociația Telefonul Copilului
Lead Agency: Mercury360
Contributing Companies: Romanian Police – Prevention Division

GRAND EFFIE 2022
Campaign: Book a Vax
Brand: Curtea Veche Publishing
Client: Curtea Veche Publishing
Lead Agency: House of Arrows

Romanian Effie Awards 2022 este un proiect organizat de IAA Romania si UAPR, prezentat de Kaufland, Coca-Cola, Tik Tok, George. Primul banking inteligent, si sustinut de  FruFru, Urban Monkey si Kozel.
Parteneri strategici: Deloitte si Nielsen
Creative Partner: Leo Burnett Romania
Cu participarea: The Institute
Parteneri Media: PRO TV, BIZ, IQads, SMARK, Pagina de Media si Cariere.ro, The Institute
Partener de monitorizare: MediaTrust Romania 

EFFIE Awards este un festival international sub licenta EFFIE Worldwide, Inc. EFFIE Awards a fost lansat in 1968, in SUA. Romanian EFFIE Awards este un eveniment de marca al industriei de marketing  si comunicare, organizat de International Advertising Association Romania (IAA Romania), in parteneriat cu Uniunea Agentiilor de Publicitate din Romania (UAPR) si implementat de The Institute.

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