Cea de-a 23-a ediție EFFIE Awards România a premiat cele mai performante campanii de marketing: 20 de agenții și 27 de branduri au urcat pe podium aseara in cadrul Galei Effe Awards.
In acest an au fost acordate 49 de trofee: 1 Grand Effie, 11 Gold Effie, 15 Silver Effie și 22 Bronze Effie.
Marele premiu al competiției – Grand Effie 2026 – a fost câștigat de campania „The Book Fact Checker”, realizată de agentia VML România pentru brand-ul Cărturești, o campanie care s-a remarcat prin eficiența excepțională și impactul demonstrat asupra obiectivelor de business.
20 de agenții premiate:
Cohn & Jansen Creative Network // DDB România // FENNEC // Golin Ketchum // GRF+// International Waters Studio // Jam Session Agency // Leo Bucharest // LINE Agency // McCann Bucharest // Ogilvy România // Orkla Foods România // Oxygen // Publicis România // Punk Agency // Saatchi & Saatchi + The Geeks // UAUtorul // VML România // WOPA Communication // Zenith România
27 de branduri premiate:
AQUA Carpatica Flavours // BCR // Bergenbier // Cărturești // CEC Bank // Covalact de Țară//
Curtea Veche Publishing // Delikat // eMAG // George // Gillette // Head & Shoulders // ING Bank // KFC // Magnum // Nemira // Orange // Pampers // Pepsi // Raiffeisen Bank // Regina Maria // Salt Bank // Save The Children // The Coalition for Gender Equality // TOMI // Visa // Vodafone
În baza clasamentului Effie România, calculat conform International Effie Index, Clientul Anului este Regina Maria, Brand-ul Anului este Regina Maria iar Agenția Anului este Leo Bucharest.
Președinte al Comitetului de Organizare Effie Awards România 2026: Ioana Cadîr, General Manager, Jam Session Agency
Comitetul de Organizare al Effie Awards România 2026 a fost alcătuit din: Ștefan Chirițescu, Chief Strategy Officer, McCann Bucharest// Diana Crâșmariu, General Manager & Head of Strategy, Cohn & Jansen Creative Network// Cătălin Albu, Associate Managing Director, Publicis Romania// Roxana Memetea, Managing Partner, DDB România// Laurențiu Semeniuc, Head of Strategy, Saatchi Creative Hub// Elia Cazan, Senior Director Brand & Sales, P&G South East Europe// Sergiu Mircea, Executive Director Marketing, Communication and CX, Banca Transilvania// Maria Vatamanu, Head of Strategy, MRM România// Oana Năstase, Integrated Strategy Director, Leo Bucharest// Valentina Vesler, Head of Communications, Valvis Holding// Roxana Mătășel, Marketing Director, Sphera Franchise Group// Monica Dudău, Head of Marketing, Real Estate Europe, OLX Group
Președintele Juriului Effie Awards România 2026: Neal Davies - Chairman, TBWA Ireland
Gala de Premiere Effie 2026 a fost moderată de Cosmin Stan, Morning News Anchor and Senior Correspondent, PRO TV.
Lista completă a câștigătorilor este disponibilă pe website-ul competiției www.effie.ro
EFFIE Awards România 2026 a fost susținută de:
- Gold Partner: George – Primul banking inteligent
- Presented by: Coca-Cola România, Kaufland România și Mastercard
- Creative Partner: Leo Bucharest
- Strategic Partner: NielsenIQ
- Official auditor of the judging process of the Competition: Deloitte România
- Media Partners: PRO TV, IQads, SMARK, Revista Biz, Pagina de Media, The Institute, Profit.ro
- Beverage Partners: Jidvei și Peroni România
- Official Venue Partner: Hotel Caro
Despre EFFIE Awards România
EFFIE Awards România este cea mai importantă competiție dedicată eficienței în marketing și comunicare, premiind campaniile care generează rezultate măsurabile și contribuie la performanța de business.
Parte a rețelei internaționale Effie Worldwide, competiția promovează excelența în marketing și colaborarea dintre clienți, agenții și parteneri, în vederea dezvoltării unei industrii bazate pe eficiență și inovație.
În România, EFFIE Awards este organizat de IAA România și UACR, sub licența Effie Worldwide.
WINNERS - 2026 EFFIE AWARDS ROMANIA
GRAND EFFIE
MEDIA INNOVATION
AGENCY: VML Romania
COMPANY: Cărtureşti
CAMPAIGN TITLE: The Book Fact Checker
BRAND: Cărtureşti
CONTRIBUTING: WPP Media Romania
BEVERAGES - ALCOHOL
>>SILVER
AGENCY: OGILVY Romania
COMPANY: Bergenbier
CAMPAIGN TITLE: "Do You Remember When...?" - Bergenbier's 30th Anniversary
BRAND: Bergenbier
CONTRIBUTING: OMD
BRANDED CONTENT & ENTERTAINMENT
>>BRONZE
AGENCY: Leo Bucharest
COMPANY: Procter & Gamble Romania
CAMPAIGN TITLE: Adio, iritații!
BRAND: Gillette
CONTRIBUTING: MSL The Practice, Starcom
>>GOLD
AGENCY: Leo Bucharest
COMPANY: PepsiCo
CAMPAIGN TITLE: The Queen of the Night
BRAND: Pepsi
CONTRIBUTING: Omnicom Media Group, est.now
CORPORATE REPUTATION
>>BRONZE
AGENCY: WOPA Communication
COMPANY: CEC Bank
CAMPAIGN TITLE: It's Your Time
BRAND: CEC Bank
CONTRIBUTING: United Media Services, Film Factor
CULTURE & THE ARTS
>>BRONZE
AGENCY: Leo Bucharest
COMPANY: Curtea Veche Publishing
CAMPAIGN TITLE: The Warning We Missed
BRAND: Curtea Veche Publishing
CONTRIBUTING: Voxa, Starcom Romania, Publicis Media Group, MSL Consultants
DAVID VS. GOLIATH
>>SILVER
AGENCY: Golin Ketchum
COMPANY: Save The Children
CAMPAIGN TITLE: Let's play fair! No celebrities in gambling ads
BRAND: Save The Children
CONTRIBUTING: Initiative Romania
DIGITAL COMMERCE
>>BRONZE
AGENCY: Jam Session Agency
COMPANY: Dante International
CAMPAIGN TITLE: eMAG Black Friday: Prepare to want more
BRAND: Emag
CONTRIBUTING: STARCOM, SmartPoint PR, Selly Media Network, Global Records
ENGAGED COMMUNITIES
>>BRONZE
AGENCIES: Cohn & Jansen Creative Network / GRF+
COMPANY: Banca Comercială Română
CAMPAIGN TITLE: Zbor
BRAND: BCR
CONTRIBUTING: Wavemaker Romania, Publicis Media, Digitas
AGENCY: Saatchi & Saatchi + The Geeks
COMPANY: The Magnum Ice Cream Company
CAMPAIGN TITLE: The Magnum Crack Hunt
BRAND: Magnum
CONTRIBUTING: WPP Media Romania
>>GOLD
AGENCY: Punk Agency
COMPANY: Regina Maria
CAMPAIGN TITLE: The Most Ignored Sponsor
BRAND: Regina Maria
CONTRIBUTING: MEDIA-TIQUE, Bad Habits
AGENCY: Leo Bucharest
COMPANY: Procter&Gamble Marketing
CAMPAIGN TITLE: Celebrating Preemies' Victories
BRAND: Pampers
CONTRIBUTING: Starcom Worldwide, GRF+
FINANCE
>>BRONZE
AGENCY: Publicis Romania
COMPANY: Raiffeisen Bank Romania
CAMPAIGN TITLE: "Raiffeisen Bank: E uşor când ai cu cine"
BRAND: Raiffeisen Bank
CONTRIBUTING: Zenith Romania
AGENCY: Saatchi & Saatchi + The Geeks
COMPANY: ING BANK N.V. AMSTERDAM, Sucursala Bucureşti
CAMPAIGN TITLE: Liber să tot fii
BRAND: ING Bank
CONTRIBUTING: DENTSU CREATIVE, Rogalski Damaschin
AGENCY: Cohn & Jansen Creative Network
COMPANY: Banca Comercilă Română
CAMPAIGN TITLE: I know better
BRAND: George
CONTRIBUTING: Wavemaker Romania, GRF+
FOOD
>>BRONZE
AGENCIES: Orkla Foods Romania & Zenith Romania
COMPANY: Orkla Foods Romania
CAMPAIGN TITLE: The Explosive Taste
BRAND: TOMI
CONTRIBUTING: Griffin Advertising, Black Maria Film
>>SILVER
AGENCY: UAUtorul
COMPANY: Covalact de Țară
CAMPAIGN TITLE: Prea bun, prea ca afară!
BRAND: Covalact de Țară
CONTRIBUTING: Bad Habits, Zenith Romania
>>GOLD
AGENCY: FENNEC
COMPANY: Unilever Romania
CAMPAIGN TITLE: Aromat: On Top of a New Generation
BRAND: Delikat
CONTRIBUTING: Mindshare Romania, Mercury360, Engines
HEALTH & WELLNESS - HEALTHCARE SERVICES
>>BRONZE
AGENCIES: Punk Agency & International Waters Studio
COMPANY: Regina Maria
CAMPAIGN TITLE: Inteligent Labs
BRAND: Regina Maria
CONTRIBUTING: MEDIA-TIQUE, Mccann Health Brain & Heart, Bad Habits
>>SILVER
AGENCY: Punk Agency
COMPANY: Regina Maria
CAMPAIGN TITLE: The 4th Trimester
BRAND: Regina Maria
CONTRIBUTING: MEDIA-TIQUE, Mccann Health Brain & Heart, Bad Habits
INTERNET & TELECOM
>>BRONZE
AGENCY: Oxygen
COMPANY: Vodafone Romania
CAMPAIGN TITLE: The Voice of the Mountain
BRAND: Vodafone
CONTRIBUTING: Studioset, Salvamont Romania
AGENCY: Publicis Romania
COMPANY: Orange Romania
CAMPAIGN TITLE: Orange: Network for your passions
BRAND: Orange
CONTRIBUTING: Initiative Media, Livada SRL, Skepsis Advertising, GAMERSORIGIN
MARKETING DISRUPTORS
>>GOLD
AGENCY: Cohn & Jansen Creative Network
COMPANY: Banca Comercială Română
CAMPAIGN TITLE: I know better
BRAND: George
CONTRIBUTING: Wavemaker Romania, GRF+
MARKETING INNOVATION
>>BRONZE
AGENCY: Punk Agency
COMPANY: Regina Maria
CAMPAIGN TITLE: The 4th Trimester
BRAND: Regina Maria
CONTRIBUTING: MEDIA-TIQUE, McCann Health Brain & Heart, Bad Habits
AGENCY: Leo Bucharest
COMPANY: Salt Bank
CAMPAIGN TITLE: HELP MAMA - NOW IT'S YOUR TURN
BRAND: Salt Bank
CONTRIBUTING: GroupM (Romania), Saga Film, Frame Breed
MEDIA INNOVATION
>>BRONZE
AGENCY: Saatchi & Saatchi + The Geeks
COMPANY: The Magnum Ice Cream Company
CAMPAIGN TITLE: The Magnum Crack Hunt
BRAND: Magnum
CONTRIBUTING: WPP Media Romania
>>SILVER
AGENCY: Punk Agency
COMPANY: Regina Maria
CAMPAIGN TITLE: The Most Ignored Sponsor
BRAND: Regina Maria
CONTRIBUTING: MEDIA-TIQUE, Bad Habits
>>GOLD
AGENCY: VML Romania
COMPANY: Cărtureşti
CAMPAIGN TITLE: The Book Fact Checker
BRAND: Cărtureşti
CONTRIBUTING: WPP Media Romania
PERSONAL CARE
>>SILVER
AGENCY: LEO Bucharest
COMPANY: Procter & Gamble Marketing
CAMPAIGN TITLE: GRANDMA KNOWS BEST
BRAND: Head & Shoulders
CONTRIBUTING: GRF+, STARCOM, New View
POSITIVE CHANGE: SOCIAL GOOD - BRANDS
>>SILVER
AGENCY: Punk Agency
COMPANY: Regina Maria
CAMPAIGN TITLE: #Take Your Mom ToMamo
BRAND: Regina Maria
CONTRIBUTING: MEDIA-TIQUE, Bad Habits
AGENCIES: Cohn & Jansen Creative Network / GRF+
COMPANY: Banca Comercială Română
CAMPAIGN TITLE: ZBOR
BRAND: BCR
CONTRIBUTING: Wavemaker, Publicis Media, Digitas Romania
>>GOLD
AGENCY: VML Romania
COMPANY: Cărtureşti
CAMPAIGN TITLE: The Book Fact Checker
BRAND: Cărtureşti
CONTRIBUTING: WPP Media Romania
POSITIVE CHANGE: SOCIAL GOOD NON-PROFIT
>>BRONZE
AGENCY: DDB Romania
COMPANY: The Coalition for Gender Equality
CAMPAIGN TITLE: Only on Paper
BRAND: The Coalition for Gender Equality
CONTRIBUTING: MME Romania, Media Investment
>>GOLD
AGENCY: Golin Ketchum
COMPANY: Save The Children
CAMPAIGN TITLE: Let's play fair! No celebrities in gambling ads
BRAND: Save The Children
CONTRIBUTING: Initiative Romania
RESTAURANTS
>>SILVER
AGENCY: McCann Bucharest
COMPANY: KFC Romania
CAMPAIGN TITLE: NON-SPICY HALF
BRAND: KFC
CONTRIBUTING: MRM Romania, UM Romania
RETAIL
>>GOLD
AGENCY: Jam Session Agency
COMPANY: Dante International
CAMPAIGN TITLE: eMAG Black Friday: Prepare to want more
BRAND: Emag
CONTRIBUTING: Starcom Romania, Selly Media Network, SmartPoint PR, Global Records
SEASONAL MARKETING
>>BRONZE
AGENCY: Leo Bucharest
COMPANY: Procter & Gamble Marketing Romania
CAMPAIGN TITLE: Celebrating Preemies' Victories
BRAND: Pampers
CONTRIBUTING: Starcom Worldwide, GRF+
AGENCY: Leo Bucharest
COMPANY: Salt Bank
CAMPAIGN TITLE: CURRENCY TO CHILL
BRAND: Salt Bank
CONTRIBUTING: GroupM (Romania), Delir Media
AGENCY: Punk Agency
COMPANY: Regina Maria
CAMPAIGN TITLE: #Take Your Mom ToMamo
BRAND: Regina Maria
CONTRIBUTING: MEDIA-TIQUE, Bad Habits
>>GOLD
AGENCY: Jam Session Agency
COMPANY: Dante International
CAMPAIGN TITLE: eMAG Black Friday: Prepare to want more
BRAND: Emag
CONTRIBUTING: Starcom Romania, Selly Media Network, SmartPoint PR, Global Records
SNACKS & DESSERTS
>>GOLD
AGENCY: Saatchi & Saatchi + The Geeks
COMPANY: The Magnum Ice Cream Company
CAMPAIGN TITLE: The Magnum Crack Hunt
BRAND: Magnum
CONTRIBUTING: WPP Media Romania
SOCIAL MEDIA - SERVICES
>>BRONZE
AGENCY: Punk Agency
COMPANY: Regina Maria
CAMPAIGN TITLE: #Take Your Mom ToMamo
BRAND: Regina Maria
CONTRIBUTING: MEDIA-TIQUE, Bad Habits
TIMELY OPPORTUNITY
>>BRONZE
AGENCY: Saatchi & Saatchi + The Geeks
COMPANY: Nemira Publishing House
CAMPAIGN TITLE: The failed experiment
BRAND: Nemira
>>SILVER
AGENCY: Punk Agency
COMPANY: Regina Maria
CAMPAIGN TITLE: The Most Ignored Sponsor
BRAND: Regina Maria
CONTRIBUTING: MEDIA-TIQUE, Bad Habits
AGENCY: Golin Ketchum
COMPANY: Save The Children
CAMPAIGN TITLE: Let's play fair! No celebrities in gambling ads
BRAND: Save The Children
CONTRIBUTING: Initiative Romania
AGENCY: Cohn & Jansen Creative Network
COMPANY: Valvis Holding
CAMPAIGN TITLE: Real vs. Fake
BRAND: AQUA Carpatica Flavours
CONTRIBUTING: Media Investment
YOUTH MARKETING
>>SILVER
AGENCIES: Cohn & Jansen Creative Network / GRF+
COMPANY: Banca Comercială Română
CAMPAIGN TITLE: ZBOR
BRAND: BCR
CONTRIBUTING: Wavemaker Romania, Publicis Media (Romania), Digitas Romania
AGENCY: LINE Agency
COMPANY: VISA Romania
CAMPAIGN TITLE: UNTOLD Creators by Visa
BRAND: VISA
CONTRIBUTING: UNTOLD Festival
AGENCY: Leo Bucharest
COMPANY: KFC Romania
CAMPAIGN TITLE: For Real, Korean Glazed Chicken?
BRAND: KFC
CONTRIBUTING: UM Romania
