A alege intre diferite alternative folosind procese cognitive precum memoria, gandirea, evaluarea etc. Se mai numeste si rezolvare de probleme.
Choosing between alternative courses of action using cognitive processes - memory, thinking, evaluation, etc; also called Problem Solving.
![[FIBRA#2 Jury] Till Eckel (Jung von Matt): Be calm and focus on having ideas. No matter what the marcom industry happens to be talking about at the moment](https://media.iqads.ro/2017/10/till-img-65631-cover-410.jpg)
![[FIBRA#2 Jury] Levan Lepsveridze (Leavingstone): I believe agencies in developing countries have much better chances at persuading clients to take risky steps](https://media.iqads.ro/2017/09/18033339-10155271380874695-2016106690975820036-n-cover-410.jpg)
![[FIBRA#2 Jury] Casey Rand (Droga5): Hopefully we'll all come away feeling inspired and have a fire lit under our asses to do better work. That's the main value in award shows](https://media.iqads.ro/2017/09/caseyrand-headshot-cover-410.jpg)
![[Bilant 2015] Alex Cernatescu (Infinit Solutions): Au disparut din ce in ce mai mult clientii distribuiti separat ca operatiuni de marketing si advertising](https://media.iqads.ro/2015/12/alex-cernatescu-cover-410.jpg)
![[AdStory] Selim Ünlüsoy (Leo Burnett Moscow): These days I find convincing a client to do something brave more rewarding than getting awards](https://media.iqads.ro/2013/01/photo-large-24961-cover-410.jpg)
