Digital Marketing Tools

There’s an endless parade of software and application tools that are useful for digital marketers—many of which are free to use. You can read our list of 50+ free marketing tools here, but in the meantime, these are the general categories that most digital marketing tools fall under:

  • Email marketing tools—services and apps used for sending emails, managing email lists, and optimizing email sends
  • SEO marketing tools—programs for tracking SEO performance, researching keywords, and executing best SEO practices on your website
  • Content marketing tools—software and apps used for planning, optimizing, and writing content
  • Social media marketing tools—tools for scheduling social media posts, building links, and creating social media visuals

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