Servicii produse sau achizitionate de o organizatie pentru a le folosi in producerea, promovarea si distributia propriilor produse. Servicii produse sau achizionate frecvent includ crecetare de piata, advertising si promovare.
Services which are produced or purchased by a marketing organisation for use in the production, pricing, promotion and distribution of products which they themselves market. Services commonly produced or purchased by organisations for use by their own marketing departments include market research, advertising and promotion.
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