Mass Marketing

Filosofie de marketing in care cel care vinde vede piata ca pe un tot omogen si, in cazul acesta, nu are decat un singur program de marketing (acelasi produs, acelasi pret, aceeasi promovare si acelasi sistem de distributie) pentru toata lumea; se mai numeste si Unsegmented Marketing or Undifferentiated Marketing (marketing nediferentiat). Vezi Differentiated Marketing; Product-Differentiated Marketing; Target Marketing

A marketing philosophy in which the seller views the market as a homogeneous whole, and, therefore, has only one marketing program (the same product, the same price, the same promotion and the same distribution system) for everyone; also referred to as Unsegmented Marketing or Undifferentiated Marketing. See Differentiated Marketing; Product-Differentiated Marketing; Target Marketing.

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