Un individ caruia ii este data responsabilitatea de a planifica si coordona activitatile unei firme de marketing, in ceea ce priveste un singur produs, o linie de produse sau piata.
an individual given responsibility for the planning and co-ordinating of a firm's marketing activities related to a single product, product line or market.
![[UPDATE] McCann Erickson la Cannes Lions 2011: 2 Grand Prix si 2 Gold Lions la Promo&Activation si Direct, 2 Bronze Lions la PR, un Silver la Media, Titanium si Gold la Integrated pentru "American ROM"](https://media.iqads.ro/2011/06/photo-large-14422-cover-410.jpg)
![[UPDATE] Castigatorii din Romania la EMEA SABRE AWARDS 2011: The Practice, Nicola Porter Novelli, McCann Erickson](https://media.iqads.ro/2011/05/photo-large-14277-cover-410.jpg)
