PSA

Un concept britanic folosit drept referinta de catre agentiile care cumpara spatiu publicitar pe TV pentru a stabili rezultatele cumpararii. De obicei este exprimat in cost/o mie/luna. Este calculat impartind afisarile(impacts) pe un anumit public, intr-o luna la venitul celui care ofera spatiul. 'Pure' arata ca venitul net al volumului de discount-uri care se intorc la advertiseri, dar inainte ca agentia sa-si primeasca un commision. Media pretului unui post nu poate fi calculata in piete in care nu sunt publicate informatiile cu privire la veniturile TV.

Pure Station Average price. This is a UK term used as a benchmark against which agencies buying TV airtime assess their buying results. Usually stated as a cost-per-thousand per month. Calculated by dividing the impacts of a specified audience in the given month by contractor advertising revenue. 'Pure' denotes revenue net of volume discounts rebated to advertisers but before agency commission is paid out. Station average price cannot be calculated in markets where TV revenue data is not published.

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