Selectionarea unui sub-grup reprezentativ pentru o anumita populatie(sau 'univers')de la care se aduna informatii care pot fi generalizate la intreaga populatie in limitele erorii de sampling, limite calculate statistic(vezi: Confidence Limits, Quota Sampling, Random Sampling).
The technique of selecting a representative sub-group of a specified population (or 'universe') from whom to gather information which may be generalised to the whole population within statistically calculable margins of sampling error (see Confidence Limits, Quota Sampling, Random Sampling).
![[AdStory] Alvaro Sotomayor (W+K Amsterdam): Sunt cel mai mandru de campaniile care reusesc sa te faca sa spui "Nu stiam ca se poate face asta!"](https://media.iqads.ro/2013/02/photo-large-25080-cover-410.jpg)
![[AdStory] Alvaro Sotomayor (W+K Amsterdam): The work I am most proud of is the one that makes the viewer think "I didn’t know you could do that!"](https://media.iqads.ro/2013/02/photo-large-25076-cover-410.jpg)
![[IQads Kadett] Rolul comunicarii in-store in decizia de cumparare a produsului](https://media.iqads.ro/2012/05/photo-large-23062-cover-410.jpg)
![[SMARK KnowHow: Marketing Research 2011] Shopper Trends: despre intelegerea cumparatorului cu specialisti de la GfK Romania, Daedalus Group, Grey - G2 si Saatchi & Saatchi X](https://media.iqads.ro/2011/06/photo-large-14437-cover-410.jpg)
