Sponsorship

Prin care un eveniment, program sau orice alta parte a costurilor acestora de productie sau transmisie sunt asociate cu o organizatie sau o persoana, alta decat un produator TV , care doreste sa-si promoveze propriul nume, propria marca, imagine, activitate, propriile produse sau alte interese comerciale directe sau indirecte.

Where an event or a programme or any part of its costs of production or transmission are met by an organisation or person other than a broadcaster or TV producer with a view to promoting its own or another's name, trademark, image, activities, products or other direct or indirect commercial interests.

Articole in care e folosit acest termen