“The Scarecrow” domina competitia Brand Entertainment & Content Cristal Worldwide

13 Dec. 2013, 13:19 PM • AdNews • Mihaela Craciunescu
“The Scarecrow” domina competitia Brand Entertainment & Content Cristal Worldwide

“The Scarecrow”, campania Chipotle Mexican Grill realizata de CAA, s-a facut remarcata in cadrul competitiei Brand Entertainment & Content Cristal Worldwide, fiind premiata cu Grand Cristal, dar si cu 2 Cristals si un Sapphire. Agentii din 20 de tari au participat la aceasta competitie, dar Franta, SUA si Emiratele Arabe Unite au cele mai multe case-study-uri inscrise. In total au fost acordate 30 de premii: 9 Emeralds, 7 Sapphires si 14 Cristals.

Chipotle - Scarecrow

Castigatorii:

Best Film, Series or Fictional Program
Greenlight Media & Marketing (USA): Ultimate Ears – The Social Music Experiment (Emerald)

JWT Cairo (Egypt): Nestle Egypt - Dolceca Mango (Sapphire)

Creative Artists Agency (USA): Chipotle Mexican Grill – The Scarecrow (Cristal)

Best Film, Series or Non-Fiction Program
DDB Paris (France): Trace Urban – Trace Urban vs. Shazam (Emerald)

Starcom MediaVest Group (USA): Mars Petcare PEDIGREE – From Shelter to Stage (Sapphire)

Publicis Conseil (France): Nestle – Really Friends? (Cristal)

Best Brand or Product Integration into an Existing TV Show
MediaCom (USA): Volkswagen – The Beetle Shark Cage (Cristal)

Best Use or Integration of Experiential Event
Agencia Africa (Brazil): P&G – Surprise Collection (Emerald)

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DDB Romania

DDB Romania

Companie: DDB Romania

DDB Romania este agentia de creatie membra The Group. The Group este lider al industriei de comunicare din Romania si include agentii specializate in servicii de creatie, media, digital, branding, relatii publice,... vezi detalii »

Starcom

Starcom MediaVest

Companie: Starcom

Agentia Starcom MediaVest Group este parte din cea mai mare retea de media din lume, SMG Worldwide, si din grupul de comunicare Leo Burnett. Infiintata in 2000, Starcom este prima agentie de media din Romania... vezi detalii »

Leo Burnett

Leo Burnett

Companie: Leo Burnett

Leo Burnett Romania este unul dintre cele mai prestigioase nume din industria de marketing si comunicare din Romania. In mod constant o agentie de top, Leo Burnett a reusit de-a lungul timpului sa creeze lideri de... vezi detalii »

Companii

BBDO DDB Paris DDB Romania Dentsu Havas HAVAS Worldwide HEIMAT Berlin Impact BBDO Impact BBDO Beirut JWT JWT Cairo Leo Burnett Leo Burnett Beirut Leo Burnett Dubai Leo Burnett New York Mars Petcare Media & Marketing MediaCom MediaVest NON P&G PHD Publicis Publicis Conseil Publicis Italy Starcom TBWA Unilever

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adidas BNP Paribas Chipotle Coca-Cola Danone Facebook Hornbach Machines Nestle New York Writes Itself NUTRICIA Nutricia Early life Nutrition Pedigree PMU Procter & Gamble Shazam Shelter Starcom MediaVest The Village Toyota USER Volkswagen

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The Scarecrow

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Creatie

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AdNews

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Agency, Brand, Campaign, Content, Creative, Drive, Facebook, Group, HTTP, Impact, Marketing, Media, Personality, Product, Sponsorship, Story, Tweet, User-Generated Content

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