Style guide

A style guide is a document with guidelines for making marketing content conform to a brand’s look and voice. In terms of visual content, this includes things like:

  • color palettes
  • font sets
  • logos

When it comes to written or scripted content, style guides cover details like:

  • voice and tone
  • preferred terms
  • standard conventions for capitalization, punctuation, attribution, etc.

Since style guides are designed to appeal to a company or client’s particular market niche, they help present a consistent look, tone, and message that an audience can recognize and trust across an entire digital platform.

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