Case Study: Rescue Radio - Sawa Mninjah

Local organization, Sawa Mninjah, partnered with 4 national radio stations to create radio ads in languages that only these domestic workers could understand. Unnoticed by their employers, the ads 'broke' into the employer's homes to deliver messages of hope. And help.

Brand: Sawa Mninjah 
Office: Dubai
Executive Creative Director: Steve Hough 
Creative Director: Ben Knight 
Creative Director: Ramzi Moutran 
Copywriter: Logan Allanson 
Senior Copywriter: Ali Mokdad 
Copywriter: Dylan Kidson 
Copywriter: Sascha Kuntze 
Designer: Christain Louzado 
Account Executive: Alexandra Saade 
Strategic Planner: Tanya Dernaika



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