Spoken languages: English – Advanced * all languages are compulsory
Address: Cluj-Napoca *Hiring candidates willing to relocate
A media planner is responsible for identifying which media platforms are best to advertise a client's brand or product.... Additionally, media planners use mathematical formulas to analyze demographic data in order to determine what type of advertising would best suit their goals
A good media planner has an intimate knowledge of all forms of media, including television, radio, print, out-of-home, and online.... Excellent analytical and mathematical skills enable you to review demographic data and market research to create effective media plans
- Identifying and understanding target audiences.
- Determining the most effective media mix to display ads.
- Coordinating, monitoring and evaluating media campaigns and strategies.
- They assess marketing objectives and do research to determine the most advantageous methods for using media platforms to promote those objectives
- Run tests to determine which advertising methods are most effective and share analytic and creative feedback to refine advertising content
- They align advertisement information with their target audience’s media habits
- They collect data measuring key performance indicators for the success of advertising methods and adjust their media strategies to promote a more effective brand message.
- Build and implement a digital marketing campaign to publish on a variety of outlets
- Undertake research and analyze data using specialist industry resources
- Identify target audiences and analyze their characteristics, behavior and media habits
- Developing effective media buying strategies
- Negotiating ad space and time slots with various media outlets
- Participating in media planning to identify target audiences and craft effective campaigns
Skills and qualifications
A Media Planner / Media Buyer / iGaming Acquisition Expert; needs several important skills and qualifications to succeed in their job. We expect to see a good mix of soft and hard skills in candidates.
The main Media Planner skills we are looking for:
- Strong knowledge of a range of online media platforms and offline media such as print, TV and radio
- Ability to use a variety of advertising analytics tools, databases and spreadsheet programs to track and manage advertising campaigns
- Excellent interpersonal and communication skills, including the ability to network
- Good analytical and organizational skills
- Effective at working under pressure and meeting tight deadlines
- Broad knowledge of media channels
- Familiarity with campaign evaluation metrics and media buying
- Excellent communication and teamwork skills.
- Reviews and measures the marketing campaigns performance, to determine if it meets the marketing goals.
- Working knowledge of analytics tools (e.g., GfK MRI, MOAT, Nielsen IMS)
Media Planner experience requirements
- interpersonal skills
- iGaming, customer service or sales
- marketing, advertising or media
Digital Marketing Manager skills and qualifications
- Degree in marketing or related field required
- Experience in iGaming digital marketing and advertising
- Well-versed in the use of social media as a marketing tool
- Understands website metrics and best practices
- Experience with website building and optimization
- Experience with search engine optimization, lead generation, and email marketing
- Able to work with colleagues at all levels to develop marketing goals and evaluate results
- Good at problem-solving and communication
- Strong writing skills.
Square Ventures is a leading global organization in the online entertainment space, operating dozens of digital products aimed at a variety of target markets and demographics.Aplica la acest job