Mediaedge:cia a castigat contul de media al Erste Group pentru regiunea Europa Centrala si de Est

15 Dec. 2009, 00:00 AM • AdNews

Mediaedge:cia (MEC) a castigat contul de media al Erste Group pentru regiunea Europa Centrala si de Est, decizia apartinand echipei din bordul de conducere al Erste Group, formata din 15 membri executivi, din care face parte si Daniel Pana, Director Executiv al Erste Group Romania.

La pitch, in faza finala, au mai participat agentiile Omnicom Media Group, IPG Mediabrands - PanMediaInitiative si MPG Media Planning Group.

"La sfarsitul acestui an am organizat o licitatie pentru serviciile de media in urma careia Mediaedge:cia si-a reconfirmat statutul de partener al BCR. Performantele echipei, instrumentele extrem de utile in eficientizarea investitiilor noastre in media si spiritul inovator au fost printre atuurile care au facut diferenta," a declarat Daniel Pana, Director Executiv, al Erste Group Romania.

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Companii

Erste Group Erste Group Romania GroupM IPG MEC Media Planning Group MPG Omnicom Media Group Wavemaker Romania WPP

Branduri

BCR Erste Group Bank IPG Mediabrands

Oameni

Bogdan Prajisteanu Daniel Pana Philip List

Pozitii

Director General Executive Director

Sectiune

AdNews

Dictionar

Group, Marketing, Media, Media planning, ROI

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