BUDERUS - Encyclopedia of Experts

Online

CONTEXT:

The brief: launch the new Buderus Facebook page, making the brand stand out as the real expert in thermotechnology solutions. Idea: #EncyclopediaofExperts. A pamphlet style Facebook content series where each post refers to an expert typology that Buderus has met in its 300 years of experience. We highlighted „experts” from various areas, from installations and heating, to cooking, football, economics, the obliging neighbour or the public-favourite „universal expert”.

Links to campaign materials: 
https://www.facebook.com/BuderusRomania/photos/a.142912924618429/232157899027264/ 
https://www.facebook.com/BuderusRomania/photos/a.142912924618429/261362352773485/ 
https://www.facebook.com/BuderusRomania/photos/a.142912924618429/281883177388069/ 
https://www.facebook.com/BuderusRomania/photos/a.142912924618429/296827035893683/

Echipa agentiei
FCB team:
Cornel Gologan – Creative Direction
Emanuel Borcescu – Illustration & Art Direction
Bogdan Raileanu – Copywriting
Radu Ghitescu – Art Direction
Alina Dima - PR Manager
Alina Stefan - PR Director

Echipa clientului
Raluca Garvasuc, Brand Manager Bosch Termotehnica

FCB Bucharest

FCB Bucharest

Companie: FCB Bucharest

Cu o istorie si o experienta de peste 140 de ani in domeniul comunicarii, reteaua globala FCB include 150 de agentii in 90 de tari, avand peste 8.000 de angajati si este parte a Interpublic Group of Companies. In... vezi detalii »

Agentie

FCB Bucharest

Client

Bosch Group

Brand

Buderus

An

2022

Tara

Romania

Companii

FCB Bucharest

Branduri

Buderus

Oameni

Alina Dima Alina Stefan Bogdan Raileanu Cornel Gologan Emanuel Borcescu Radu Ghitescu

Pozitii

Brand Manager PR Director PR Manager

Branded