O institutie ce reprezinta un advertiser, care furnizeaza servicii de creatie, account planning, media( planificarea si cumpararea pentru campanie). In ciuda numelui, majoritatea au statut legal si responsabilitate financiara.
A body acting on behalf of an advertiser which will provide services such as creative work, account planning, media planning and buying for the campaign. Despite the name, most have the legal status and financial responsibility of principal.
![[Premiile FIBRA #1] Bronze FIBRA - DDB Romania - I am a peasant / Biz Magazine / Biz](https://media.iqads.ro/2016/05/untitled-design-57-cover-410.jpg)
![[Premiile FIBRA #1] Bronze FIBRA - FCB Bucharest - #delamineaiunnu / Active Watch / Active Watch](https://media.iqads.ro/2016/05/untitled-design-54-cover-410.jpg)
![[Premiile FIBRA #1] Silver FIBRA - Publicis - Pegas Urban Color - Pegas - Pegas](https://media.iqads.ro/2016/05/untitled-design-51-cover-410.jpg)
![[Premiile FIBRA #1] Silver FIBRA - Publicis - #seatbeltb00bing / Seatbelt PSA / Automobil Club Roman](https://media.iqads.ro/2016/05/untitled-design-38-cover-410.jpg)
![[FIBRA Jury] Olivia Walsh (apple tree communications): I'm always saying “forget the box”, it's not about “thinking outside the box”. There never was a box to begin with](https://media.iqads.ro/2016/04/mg-2103-2-cover-410.jpg)
![[IQ-ul creativ din publicitate] Roxana Dragomir: Undeva scartaie ceva; cand e prea multa creativitate si originalitate, nu e bine](https://media.iqads.ro/2016/04/foto-roxana-dragomir-activad-cover-410.jpg)
![[FIBRA Jury] Karpat Polat: My first ad copy was for the owner of the advertising agency I worked at. He wanted to sell his car](https://media.iqads.ro/2016/04/10535714-10152409917602949-7416198799849621937-o-cover-8001-cover-410.jpg)
![[FIBRA Jury] Radinka Danilov (Ruskin & Hunt): Festivals are equivalent of ancient public squares, for experts to exchange experience, generate creative energy and get to know the market](https://media.iqads.ro/2016/04/radinka-danilov-ruskin-hunt-cover-410.jpg)
![[FIBRA Jury] Kevin Brady (ECD, Droga5): It took me a long time to realize this, but I’ve noticed that agencies are incredibly reflective of their founders](https://media.iqads.ro/2016/03/1920-kbrady-1-1133x637-cover-410.jpg)
![[FIBRA Jury] Wendy Richardson (72andSunny Amsterdam): Make work to please yourself and what you stand for, not just for the industry](https://media.iqads.ro/2016/03/img-5903-cover-410.jpg)
![[FIBRA Jury] Bruno Luglio: Ideas that push social boundaries, save businesses or reinvent advertising altogether, those are the ones festivals should look closer for](https://media.iqads.ro/2016/02/02-fibraawards-cover-410.jpg)
![[FIBRA Jury] Robert Nagy (HEAVY): Good work is basically about challenging conventions and pushing a client to do something brave](https://media.iqads.ro/2016/02/rdn-portrait-300ppdsi-cover-410.jpg)
