O institutie ce reprezinta un advertiser, care furnizeaza servicii de creatie, account planning, media( planificarea si cumpararea pentru campanie). In ciuda numelui, majoritatea au statut legal si responsabilitate financiara.
A body acting on behalf of an advertiser which will provide services such as creative work, account planning, media planning and buying for the campaign. Despite the name, most have the legal status and financial responsibility of principal.
![[Case Study] Tribal Worldwide Romania - #MecSaysHiToJunimea / McDonald's / McDonald's](https://media.iqads.ro/2016/05/mec-cover-410.jpg)
![[Native ad] Maria Sarivan: Problema intervine atunci cand incerci sa prezinti intr-o cheie obiectivo-jurnalistica-independentato-nepartinitoare, dar asteriscul de mai jos spune altceva](https://media.iqads.ro/2016/05/maria-sarivan-cover-410.jpg)
![[Premiile FIBRA #1] Shortlist FIBRA - Digital Star - Of Corso Summer Hit / Corso / Macromex](https://media.iqads.ro/2016/05/untitled-design-88-cover-410.jpg)
![[Premiile FIBRA #1] Special FIBRA - Young Minds - ANDCO - Analysis Network Diagrams from Communism / &CO / The University of Bucharest](https://media.iqads.ro/2016/05/fibra-andco-07-cover-410.jpg)
![[FIBRA #1] Drawing the line: the best jury ever to come to Romania, 96 speakers, 99 awards for campaigns developed in the last 2 years, 4 days and many months of preparation](https://media.iqads.ro/2016/05/imagine-trofeu-full1-cover-8001-cover-410.jpg)
![[Premiile FIBRA #1] Bronze FIBRA - Next Advertising - We're Cutting Off The Gas / Carbocit / Biofarm](https://media.iqads.ro/2016/05/untitled-design-4-cover-410.jpg)
![[Premiile FIBRA #1] Bronze FIBRA - DDB Romania - I am a peasant / Biz Magazine / Biz](https://media.iqads.ro/2016/05/untitled-design-57-cover-410.jpg)
![[Premiile FIBRA #1] Bronze FIBRA - FCB Bucharest - #delamineaiunnu / Active Watch / Active Watch](https://media.iqads.ro/2016/05/untitled-design-54-cover-410.jpg)
![[Premiile FIBRA #1] Silver FIBRA - Publicis - Pegas Urban Color - Pegas - Pegas](https://media.iqads.ro/2016/05/untitled-design-51-cover-410.jpg)
![[Premiile FIBRA #1] Silver FIBRA - Publicis - #seatbeltb00bing / Seatbelt PSA / Automobil Club Roman](https://media.iqads.ro/2016/05/untitled-design-38-cover-410.jpg)
![[FIBRA Jury] Olivia Walsh (apple tree communications): I'm always saying “forget the box”, it's not about “thinking outside the box”. There never was a box to begin with](https://media.iqads.ro/2016/04/mg-2103-2-cover-410.jpg)
![[IQ-ul creativ din publicitate] Roxana Dragomir: Undeva scartaie ceva; cand e prea multa creativitate si originalitate, nu e bine](https://media.iqads.ro/2016/04/foto-roxana-dragomir-activad-cover-410.jpg)
![[FIBRA Jury] Karpat Polat: My first ad copy was for the owner of the advertising agency I worked at. He wanted to sell his car](https://media.iqads.ro/2016/04/10535714-10152409917602949-7416198799849621937-o-cover-8001-cover-410.jpg)
![[FIBRA Jury] Radinka Danilov (Ruskin & Hunt): Festivals are equivalent of ancient public squares, for experts to exchange experience, generate creative energy and get to know the market](https://media.iqads.ro/2016/04/radinka-danilov-ruskin-hunt-cover-410.jpg)
![[FIBRA Jury] Kevin Brady (ECD, Droga5): It took me a long time to realize this, but I’ve noticed that agencies are incredibly reflective of their founders](https://media.iqads.ro/2016/03/1920-kbrady-1-1133x637-cover-410.jpg)
![[FIBRA Jury] Wendy Richardson (72andSunny Amsterdam): Make work to please yourself and what you stand for, not just for the industry](https://media.iqads.ro/2016/03/img-5903-cover-410.jpg)
