After having spent 8 years in BTL and getting his Master's degree in Business Administration, Dimitris Tsoutsos, Executive Strategy Director at McCann Worldgroup Romania, was well aware of how the advertising industry works. So he joined it. Initially, he actually wanted to become an orchestra conductor, but ended up planning for ad agencies. Yup, you read that well. Dimitris graduated from "Musicology and Music Performance", and the plan was to orchestrate some music. It wasn't meant to be.
He came to Romania because McCann Bucharest is a good agency, but also because the advertising industry in Greece is going through a crisis which prevented him to grow at an acceptable rate. So here he is among us. The differences between Greece and Romania are not that many nor that significant actually, he tells us.