Experience with a side of experience and some extra experience sprinkled on top, for taste. The dish most employers want; advertising (still) makes few exceptions. If you haven't been doing creative work, frankly, you're bad for business. But let's not focus on sad realities, when we have better ones in reach. Like when opportunities to gain work experience - internationally, at that - arise from Facebook ads as you scroll your feed unknowingly.
McCann Bucharest made this happen for 4 Spanish students of the Zink Project, a creative school in Spain. Through an online contest, these young creatives were selected to come to Bucharest and get wild. First and foremost, during brainstorming sessions; and then of course after-hours. Luis, José, Maria and Mike did both, successfully, working on clients like Coca-Cola, Vodafone, ROM, Primola, KFC or Arctic, while falling for our mamaliga and sarmale irreversibly.