Augmented reality (AR)
Augmented reality (AR) uses computer-generated effects to augment the reality we perceive with our own eyes and ears. Face filters on social apps like Snapchat and Instagram Stories are the most common examples. Your real face is augmented with graphics (and sometimes sounds) created by the social platform.
When used creatively, augmented reality provides new ways for potential customers to interact with your brand, such as seeing what your products would look like in their home or which glasses look the best on their face.