Prezenta unui brand pe canalele media cu scopul de a construi atitudini puternice pe termen lung ale consumatorilor cu privire la acesta.
The featuring of a particular brand in media vehicles in order to build strong, long-term consumer attitudes towards it.
![[Case Study] Next Advertising - Motorcyclist in the mirror / Romanian Traffic Police / Romanian Traffic Police](https://media.iqads.ro/2016/05/img-78431-cover-410.jpg)
![[Native ad] Mugur Patrascu: Un NA ratat este o poleiala stravezie a unui mesaj direct, agresiv, lipsit de eleganta](https://media.iqads.ro/2016/05/mugur-pastrascu-foto-web-res-29-cover-410.jpg)
![[Premiile FIBRA #1] Shortlist FIBRA - Kaleidoscope Proximity - Dew the grind / Mountain Dew / PepsiCo](https://media.iqads.ro/2016/05/md-grind-cover-410.jpg)
![[Premiile FIBRA #1] Shortlist FIBRA - Ogilvy Romania - Where's Mr. Applehead? / Strongbow / Heineken](https://media.iqads.ro/2016/05/cap-de-mar-cover-410.jpg)
![[Native ad] Maria Sarivan: Problema intervine atunci cand incerci sa prezinti intr-o cheie obiectivo-jurnalistica-independentato-nepartinitoare, dar asteriscul de mai jos spune altceva](https://media.iqads.ro/2016/05/maria-sarivan-cover-410.jpg)
![[Premiile FIBRA #1] Shortlist FIBRA - Kort Design - Brand Identity / AP / Alina Petrisan](https://media.iqads.ro/2016/05/fibra-kort-ap-03-cover-410.jpg)
![[Premiile FIBRA #1] Shortlist FIBRA - Next Advertising - Drunk GPS / Romanian Traffic Police / Romanian Traffic Police](https://media.iqads.ro/2016/05/next-cover-410.jpg)
![[Native ad] Adina Militaru: In teorie, native advertisingul ar trebui sa fie o forma mai putin invaziva de publicitate. In practica, nu tot native-ul e native](https://media.iqads.ro/2016/05/poza-adina-cover-410.jpg)
![[Premiile FIBRA #1] Shortlist FIBRA - Digital Star - Of Corso Summer Hit / Corso / Macromex](https://media.iqads.ro/2016/05/untitled-design-88-cover-410.jpg)
![[Premiile FIBRA #1] Shortlist FIBRA - Inspirational Filmmaking - Provocare la Fericire / LifeCare / LifeCare](https://media.iqads.ro/2016/05/untitled-design-87-cover-410.jpg)
![[Native ad] Radu Rapeanu: E cel mai fin mod sa-ti faci reclama. E fix opusul spoturilor alora nipone in care cineva urla la tine sa cumperi de mii de ori](https://media.iqads.ro/2016/05/radu-rapeanu-cap-cover-410.jpg)
![[FIBRA #1] Drawing the line: the best jury ever to come to Romania, 96 speakers, 99 awards for campaigns developed in the last 2 years, 4 days and many months of preparation](https://media.iqads.ro/2016/05/imagine-trofeu-full1-cover-8001-cover-410.jpg)
![[Premiile FIBRA #1] Tragem linie: cel mai bun juriu prezent vreodata in Romania, 96 de speakeri, 99 premii pentru campaniile din ultimii doi ani, 4 zile, multe luni de pregatire](https://media.iqads.ro/2016/05/imagine-trofeu-full1-cover-410.jpg)
![[Premiile FIBRA #1] Bronze FIBRA - Next Advertising - We're Cutting Off The Gas / Carbocit / Biofarm](https://media.iqads.ro/2016/05/untitled-design-4-cover-410.jpg)
![[Premiile FIBRA #1] Bronze FIBRA - Argo - Doamne Fereste / Doamne Fereste / Argo Strategy](https://media.iqads.ro/2016/05/untitled-design-70-cover-410.jpg)
![[Premiile FIBRA #1] Bronze FIBRA - Publicis - Back Home Screens / OPPO / OPPO](https://media.iqads.ro/2016/05/untitled-design-67-cover-410.jpg)
![[Premiile FIBRA #1] Bronze FIBRA - DDB Romania - I am a peasant / Biz Magazine / Biz](https://media.iqads.ro/2016/05/untitled-design-57-cover-410.jpg)
![[Premiile FIBRA #1] Silver FIBRA - Publicis - Internet of the People - Pegas - Pegas](https://media.iqads.ro/2016/05/untitled-design-49-cover-410.jpg)
![[Premiile FIBRA #1] Shortlist - Next Advertising - Excuses / Romanian Traffic Police / Romanian Traffic Police](https://media.iqads.ro/2016/05/board-excuses-cover-410.jpg)
![[Conferintele FIBRA] Costin Milu (DDB Romania): Brandurile ar trebui sa iasa din mediul digital, sa riste din punct de vedere creativ, sa mearga si impotriva curentului](https://media.iqads.ro/2016/05/img-1886-cover-410.jpg)
