Individ care are responsabilitatea de a planifica si a coordona activitatile de marketing ale unei firme legate de un singur brand.
An individual given responsibility for planning and co-ordinating the firm's marketing activities related to a single brand.


![[Case Study] Next Advertising - Pussy / The Consumers of Souls / Codin Maticiuc](https://media.iqads.ro/2016/05/the-consumer-of-souls-pussy1-cover-410.jpg)
![[Case Study] Mercury360 - The Art of Speech / TEDxBucharest / TEDxBucharest](https://media.iqads.ro/2016/05/ted-cover-410.jpg)
![[Case Study] Publicis - Orange App "Metroul Orange 4G" / Orange / Orange Romania](https://media.iqads.ro/2016/05/metroul1-cover-410.jpg)
![[Case Study] Kubis Interactive - Grolsch - The Youtube Synthesizer / Grolsch / Ursus Breweries](https://media.iqads.ro/2016/05/youtube-cover-410.jpg)

![[Premiile FIBRA #1] Shortlist FIBRA - MullenLowe Profero - My Heartbeats / Orange / Orange Romania](https://media.iqads.ro/2016/05/orange-cover-410.jpg)
![[Premiile FIBRA #1] Shortlist FIBRA - Kaleidoscope Proximity - Dew the grind / Mountain Dew / PepsiCo](https://media.iqads.ro/2016/05/md-grind-cover-410.jpg)
![[Premiile FIBRA #1] Shortlist FIBRA - Ogilvy Romania - Where's Mr. Applehead? / Strongbow / Heineken](https://media.iqads.ro/2016/05/cap-de-mar-cover-410.jpg)
![[Premiile FIBRA #1] Shortlist FIBRA - Wopa - The KILN / Vatra / Jidvei](https://media.iqads.ro/2016/05/the-kiln-board-cover-410.jpg)
![[Premiile FIBRA #1] Shortlist FIBRA - Rusu+Bortun - The Philanthropists / Primus / Patru Maini](https://media.iqads.ro/2016/05/primus-the-philantropists-the-austrian-archduke-cover-410.jpg)
![[Premiile FIBRA #1] Shortlist FIBRA - Publicis - Selfies with Classics / National Library of Romania / National Library of Romania](https://media.iqads.ro/2016/05/musketeers-press-craft-b031-cover-410.jpg)
![[Premiile FIBRA #1] Shortlist FIBRA - Next Advertising - Drunk GPS / Romanian Traffic Police / Romanian Traffic Police](https://media.iqads.ro/2016/05/next-cover-410.jpg)
![[Tineri marketeri] Marcela Druta (Strauss Romania): Pentru un tanar angajat in domeniul marketingului, e foarte important sa inteleaga piata in care activeaza compania](https://media.iqads.ro/2016/05/dsc-96281-cover-410.jpg)
![[Premiile FIBRA #1] Shortlist FIBRA - Spider Group - Casa di Peroni / Peroni Nastro Azzurro / Ursus Breweries](https://media.iqads.ro/2016/05/untitled-design-952-cover-410.jpg)
![[Premiile FIBRA #1] Shortlist FIBRA - McCann - Snooze for coffee / Doncafe / Strauss Romania](https://media.iqads.ro/2016/05/untitled-design-94-cover-410.jpg)
![[Premiile FIBRA #1] Shortlist FIBRA - McCann - Digital wallpaper / Vodafone / Vodafone Romania](https://media.iqads.ro/2016/05/untitled-design-93-cover-410.jpg)
![[Premiile FIBRA #1] Shortlist FIBRA - GMP Group - The Good Dogcatcher / Four Paws, Vier Pfoten / Four Paws Romania](https://media.iqads.ro/2016/05/untitled-design-90-cover-410.jpg)
![[Premiile FIBRA #1] Shortlist FIBRA - Kubis Interactive - Grolsch - The Comeback Project / Grolsch / Ursus Breweries](https://media.iqads.ro/2016/05/untitled-design-89-cover-410.jpg)
![[Premiile FIBRA #1] Shortlist FIBRA - Saatchi & Saatchi + The Geeks - It's Better Online / Vodafone e-Shop / Vodafone](https://media.iqads.ro/2016/05/untitled-design-86-cover-410.jpg)

![[Premiile FIBRA #1] Special FIBRA - Young Minds - ANDCO - Analysis Network Diagrams from Communism / &CO / The University of Bucharest](https://media.iqads.ro/2016/05/fibra-andco-07-cover-410.jpg)
![[FIBRA #1] Drawing the line: the best jury ever to come to Romania, 96 speakers, 99 awards for campaigns developed in the last 2 years, 4 days and many months of preparation](https://media.iqads.ro/2016/05/imagine-trofeu-full1-cover-8001-cover-410.jpg)
![[Premiile FIBRA #1] Tragem linie: cel mai bun juriu prezent vreodata in Romania, 96 de speakeri, 99 premii pentru campaniile din ultimii doi ani, 4 zile, multe luni de pregatire](https://media.iqads.ro/2016/05/imagine-trofeu-full1-cover-410.jpg)
![[Premiile FIBRA #1] Bronze FIBRA - MullenLowe Profero - Take Leutu for a walk / ING Card Complet / ING Bank](https://media.iqads.ro/2016/05/untitled-design-5-cover-410.jpg)
![[Premiile FIBRA #1] Bronze FIBRA - Next Advertising - We're Cutting Off The Gas / Carbocit / Biofarm](https://media.iqads.ro/2016/05/untitled-design-4-cover-410.jpg)
![[Premiile FIBRA #1] Bronze FIBRA - Kubis Interactive - Dove - Real Beauty is You / Dove / Unilever](https://media.iqads.ro/2016/05/untitled-design-76-cover-410.jpg)
![[Premiile FIBRA #1] Bronze FIBRA - Geometry Global - Read a tree / Elefant.ro / Elefant.ro](https://media.iqads.ro/2016/05/untitled-design-73-cover-410.jpg)
![[Premiile FIBRA #1] Bronze FIBRA - Argo - Doamne Fereste / Doamne Fereste / Argo Strategy](https://media.iqads.ro/2016/05/untitled-design-70-cover-410.jpg)
![[Premiile FIBRA #1] Bronze FIBRA - Publicis - Alternative Manual / Dacia / Dacia](https://media.iqads.ro/2016/05/untitled-design-69-cover-410.jpg)
![[Premiile FIBRA #1] Bronze FIBRA - GMP Group - The Attention Auctions / Volkswagen / Volkswagen Romania](https://media.iqads.ro/2016/05/untitled-design-64-cover-410.jpg)









