Individ care are responsabilitatea de a planifica si a coordona activitatile de marketing ale unei firme legate de un singur brand.
An individual given responsibility for planning and co-ordinating the firm's marketing activities related to a single brand.














![[Case Study] Tribal Worldwide Romania - #MecSaysHiToJunimea / McDonald's / McDonald's](https://media.iqads.ro/2016/05/mec-cover-410.jpg)



![[Case Study] Next Advertising - Pussy / The Consumers of Souls / Codin Maticiuc](https://media.iqads.ro/2016/05/the-consumer-of-souls-pussy1-cover-410.jpg)
![[Case Study] Mercury360 - The Art of Speech / TEDxBucharest / TEDxBucharest](https://media.iqads.ro/2016/05/ted-cover-410.jpg)
![[Case Study] Publicis - Orange App "Metroul Orange 4G" / Orange / Orange Romania](https://media.iqads.ro/2016/05/metroul1-cover-410.jpg)
![[Case Study] Kubis Interactive - Grolsch - The Youtube Synthesizer / Grolsch / Ursus Breweries](https://media.iqads.ro/2016/05/youtube-cover-410.jpg)

![[Premiile FIBRA #1] Shortlist FIBRA - MullenLowe Profero - My Heartbeats / Orange / Orange Romania](https://media.iqads.ro/2016/05/orange-cover-410.jpg)
![[Premiile FIBRA #1] Shortlist FIBRA - Kaleidoscope Proximity - Dew the grind / Mountain Dew / PepsiCo](https://media.iqads.ro/2016/05/md-grind-cover-410.jpg)
![[Premiile FIBRA #1] Shortlist FIBRA - Ogilvy Romania - Where's Mr. Applehead? / Strongbow / Heineken](https://media.iqads.ro/2016/05/cap-de-mar-cover-410.jpg)
![[Premiile FIBRA #1] Shortlist FIBRA - Wopa - The KILN / Vatra / Jidvei](https://media.iqads.ro/2016/05/the-kiln-board-cover-410.jpg)
![[Premiile FIBRA #1] Shortlist FIBRA - Rusu+Bortun - The Philanthropists / Primus / Patru Maini](https://media.iqads.ro/2016/05/primus-the-philantropists-the-austrian-archduke-cover-410.jpg)
![[Premiile FIBRA #1] Shortlist FIBRA - Publicis - Selfies with Classics / National Library of Romania / National Library of Romania](https://media.iqads.ro/2016/05/musketeers-press-craft-b031-cover-410.jpg)
![[Premiile FIBRA #1] Shortlist FIBRA - Next Advertising - Drunk GPS / Romanian Traffic Police / Romanian Traffic Police](https://media.iqads.ro/2016/05/next-cover-410.jpg)
![[Tineri marketeri] Marcela Druta (Strauss Romania): Pentru un tanar angajat in domeniul marketingului, e foarte important sa inteleaga piata in care activeaza compania](https://media.iqads.ro/2016/05/dsc-96281-cover-410.jpg)
![[Premiile FIBRA #1] Shortlist FIBRA - Spider Group - Casa di Peroni / Peroni Nastro Azzurro / Ursus Breweries](https://media.iqads.ro/2016/05/untitled-design-952-cover-410.jpg)









