Individ care are responsabilitatea de a planifica si a coordona activitatile de marketing ale unei firme legate de un singur brand.
An individual given responsibility for planning and co-ordinating the firm's marketing activities related to a single brand.


![[Premiile FIBRA #1] Gold FIBRA - McCann - Little money, big fun / KFC / KFC Romania](https://media.iqads.ro/2016/05/untitled-design-43-cover-410.jpg)
![[Premiile FIBRA #1] Silver FIBRA - McCann - Pay with blood / UNTOLD / UNTOLD](https://media.iqads.ro/2016/05/untitled-design-39-cover-410.jpg)
![[Premiile FIBRA #1] Silver FIBRA - GMP Group - The Reconquered Stadium / Romanian Football Federation / Romanian Football Federation](https://media.iqads.ro/2016/05/untitled-design-37-cover-410.jpg)


![[Premiile FIBRA #1] Gold FIBRA - Jazz Communication - A voice for songbirds #saveoursongbirds / SOR (Romanian Ornithological Society) / SOR](https://media.iqads.ro/2016/05/untitled-design-35-cover-410.jpg)
![[Premiile FIBRA #1] Gold FIBRA - Leo Burnett - Come and Vote / Asociatia Pro Democratia / Asociatia Pro Democratia](https://media.iqads.ro/2016/05/untitled-design-34-cover-410.jpg)
![[Premiile FIBRA #1] Gold FIBRA - Geometry Global - The RGB News / Antena 1 / Antena 1](https://media.iqads.ro/2016/05/untitled-design-32-cover-410.jpg)
![[Premiile FIBRA #1] Gold FIBRA - McCann - Sunday Grannies / Vodafone / Vodafone Romania](https://media.iqads.ro/2016/05/untitled-design-31-cover-410.jpg)
![[Premiile FIBRA #1] Gold FIBRA - Leo Burnett - Think Ahead / Billy Boy / Start SA](https://media.iqads.ro/2016/05/untitled-design-29-cover-410.jpg)
![[Premiile FIBRA #1] Gold FIBRA - Propaganda - Mirabilis Machina / Mirabilis Machina / Vincon Romania](https://media.iqads.ro/2016/05/41-cover-410.jpg)
![[Premiile FIBRA #1] Gold FIBRA - Publicis - Story Fresheners / Dacia / Dacia](https://media.iqads.ro/2016/05/untitled-design-27-cover-410.jpg)
![[Premiile FIBRA #1] Gold FIBRA - McCann - Bittersweet Pies / PAUL / PAUL Romania](https://media.iqads.ro/2016/05/untitled-design-26-cover-410.jpg)

![[Premiile FIBRA #1] Gold FIBRA / Cohn & Jansen JWT - Purity Test / Aqua Carpatica / Valvis Holding](https://media.iqads.ro/2016/05/untitled-design-2-cover-410.jpg)
![[Premiile FIBRA #1] Gold FIBRA - GMP Group - Misspellings On Sale / Westwood / DOMO](https://media.iqads.ro/2016/05/untitled-design-22-cover-410.jpg)
![[Premiile FIBRA #1] Shortlist - Publicis - Manole The Elephant / Toortitzi / Alka](https://media.iqads.ro/2016/05/untitled-design-20-cover-410.jpg)
![[Premiile FIBRA #1] Silver & Bronze FIBRA / Publicis / Main Theme / Star Wars & Carrefour / Carrefour](https://media.iqads.ro/2016/05/untitled-design-18-cover-410.jpg)
![[Premiile FIBRA #1] Shortlist - Next Advertising - Excuses / Romanian Traffic Police / Romanian Traffic Police](https://media.iqads.ro/2016/05/board-excuses-cover-410.jpg)
![[Premiile FIBRA #1] Silver FIBRA / Leo Burnett - Stephen The Great / Asociatia Pro Democratia / Asociatia Pro Democratia](https://media.iqads.ro/2016/05/come-and-vote-main-board-cover-410.jpg)
![[Serile de Creativitate FIBRA] Despre content, branduri si numar de vizualizari. Bloggerii ii intalnesc pe vloggeri](https://media.iqads.ro/2016/05/img-1313-cover-410.jpg)
![[Conferintele FIBRA] Diana Tanase (MasterCard) despre asocierea cu evenimente ce raspund pasiunilor consumatorilor](https://media.iqads.ro/2016/05/img-1614-cover-410.jpg)
![[Conferintele FIBRA] Presupunerile despre target si constructia evenimentelor sociale. Ne vorbeste Denisa Mihai (AVON Romania)](https://media.iqads.ro/2016/05/img-1570-cover-410.jpg)

![[Conferintele FIBRA] Omul creativ ca target. Ingrid Viulet (Ursus Breweries): Brandul trebuie sa aiba un rol foarte bine definit in vietile lor](https://media.iqads.ro/2016/05/img-1151-cover-410.jpg)
![[Conferintele FIBRA] Mihaela Muresan (IKEA): Orice faceti si oricat de creativi puteti fi, intrebati-va permanent de ce faceti ceea ce faceti](https://media.iqads.ro/2016/05/img-1045-cover-410.jpg)
![[Serile de Creativitate FIBRA] Cum e cand povestea brandului intalneste povestea artistului? 5 artisti din industria muzicala romaneasca ne-au raspuns](https://media.iqads.ro/2016/05/img-0641-cover-410.jpg)

![[Conferintele FIBRA] Mihaela Babeanu (URSUS Breweries): Nu exista o reteta garantata prin care sa „woo the consumer”](https://media.iqads.ro/2016/05/img-0388-cover-410.jpg)
![[Conferintele FIBRA] Cristina Avram (Fabryo), despre conectarea unui brand cu un public diferentiat](https://media.iqads.ro/2016/05/img-0403-cover-410.jpg)









