Individ care are responsabilitatea de a planifica si a coordona activitatile de marketing ale unei firme legate de un singur brand.
An individual given responsibility for planning and co-ordinating the firm's marketing activities related to a single brand.
![[On the move] Lorand Balint, de la Leo Burnett la Publicis](https://media.iqads.ro/2012/11/photo-large-24501-cover-410.jpg)
![[Versus] Carmen Georgescu (Electrolux): piata de electrocasnice din Romania VS alte tari din Europa de Sud-Est](https://media.iqads.ro/2012/10/photo-large-24478-cover-410.jpg)
![[Dupa 6] Violeta Niculae (TITAN SA): "un marketer bun trebuie sa fie un visator calculat"](https://media.iqads.ro/2012/10/photo-large-24369-cover-410.jpg)
![[Luxury & Aspirational Brands] Storytelling si comunicare neconventionala pentru branduri de lux](https://media.iqads.ro/2012/10/photo-large-24337-cover-410.jpg)
![[Luxury & Aspirational Brands] Strategii de marketing pentru brandurile premium si de lux](https://media.iqads.ro/2012/10/photo-large-24335-cover-410.jpg)
