Individ care are responsabilitatea de a planifica si a coordona activitatile de marketing ale unei firme legate de un singur brand.
An individual given responsibility for planning and co-ordinating the firm's marketing activities related to a single brand.





![[Studiu de caz] Silver Effie Winner: Wash & Go – "Green up your Stores", creata de Leo Burnett & Target](https://media.iqads.ro/2012/06/photo-large-23519-cover-410.jpg)

























