Cash Discount

Un discount de 1-2% oferit de anumite media advertiser-ilor care platesc prompt in decurs de o perioada stabilita de la data aparitiei reclamei, care este mai devreme decat termenii normali de plata.

A discount, usually 1-2%, which may be offered by certain media owners to advertisers who pay promptly, within a defined period from appearance of the advertising which is earlier than the normal payment terms.

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