Content is any form of published material on the internet. Inbound marketers often recommend publishing quality content (engaging, informative, relevant) in order to help build brand awareness, establish expertise and authority, and drive traffic to your website.
![[Retail a la Black Friday] Robert Berza (ZOOT): Black Friday e important, dar nu este in ADN-ul brandului ZOOT](https://media.iqads.ro/2016/11/13165929-10209525850647616-4556884810101414081-n-cover-410.jpg)
![[Pe felia BTL] Andreia Dinu si Cristian Paraschiv (Fieldstar): In-store & HoReCa raman o componenta importanta de business, generand undeva la 70% din contextele nevoii unei activari de brand](https://media.iqads.ro/2016/11/collagefield-cover-410.jpg)
![[Cu influencerii la client] Adina Militaru (Tribal Worldwide Romania): Prin influenceri, castigi 3 secunde in plus din atentia targetului si asta valoreaza mult intr-un newsfeed aglomerat](https://media.iqads.ro/2016/10/2016-09-27-08-55-55-1-cover-410.jpg)
![[Influenceri printre noi] Cristina Mazilu: Popularitatea si traficul nu iti ofera vreo siguranta, ci un motiv sa muncesti in continuare](https://media.iqads.ro/2016/10/cristina-mazilu-mazilique-ro-cover-410.jpg)
![[Influenceri printre noi] Alex Damian: Ma deranjeaza ca nu exista conceptul de comunitate in cultura online-ului romanesc. Si nici nu pare ca am fi deschisi catre ideea asta](https://media.iqads.ro/2016/10/profile-picture-cover-410.jpg)
![[Cu influencerii la client] Luana Roth (Kubis Interactive): Atentia la comunitate este mult mai mare; overbrandingul, nepotrivirea cu produsul si compromisurile pot starni reactii negative](https://media.iqads.ro/2016/10/img-0859-cover-410.jpg)
