Beneficiul sau serviciul intangibil pe care il ofera un produs; de exemplu, esenta produsului oferita unui cumparator de catre un sampon este un par curat si sanatos. Vezi Actual Product (produsul in sine), Augmented Product (produsul sporit).
The intangible benefit or service offered by a product; for example, the core product offered to a purchaser of shampoo is clean, healthy hair. See Actual Product; Augmented Product.
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