Corporate Social Responsibility:
The demand for do-good companies isn’t going anywhere; in fact, customers are more knowledgable about companies’ business practices than they have ever been before.
CSR should be something inherent in your business structure and act as a way to engage with and give back to the community. It also dictates that your business practices should be transparent, because customers are smart and can easily find out what’s really happening behind the scenes. Finally, CSR should flow into your marketing strategy: Compassionate tweets, posts, events, and videos are often widely shared and offer a reputable way to elevate your brand.