O perioada de cateva zile sau saptamani consecutive dintr-o campanie de publicitate(vezi: Burst Campaign, Continuity, Drip Campaign, Laydown, Pulsing, Strike Rate).
A period of consecutive days or weeks of advertising within an overall advertising campaign (see Burst Campaign, Continuity, Drip Campaign, Laydown, Pulsing, Strike Rate).
![[Employer branding] Cristina Damian (Carrefour): Reputatia de angajator contribuie activ la extinderea business-ului](https://media.iqads.ro/2017/04/10518839-10207160749805172-1319604207338908479-n-cover-410.jpg)
![[Retail a la Black Friday] Tia Ghinea si Daniel Mirea (Altex), despre provocarile Vinerii Negre in 2016](https://media.iqads.ro/2016/11/collage33-cover-410.jpg)
![[Cum isi aleg brandurile endorserii] Ana Burloiu (Scandia Food): Ne-am dorit ca endorserul Pate Bucegi sa fie o persoana carismatica, cu personalitate, umor, si sa poata fi asociat cu usurinta cu valorile marcii](https://media.iqads.ro/2015/12/dsc-14821-cover-800-cover-410.jpg)
![[Marketeri despre creativitate] Ruxandra Mocanu (Discovery): Calitatea creatiilor din calupul publicitar TV actual este influentata de faptul ca noi toti, ca industrie, jucam destul de safe](https://media.iqads.ro/2015/08/ruxandra-mocanu-discovery-cover-410.jpg)
![[Grand Spoof by Ardealul] Tudor Pop: Cum sa nu-ti faci publicul sa rada de produsul tau, iata o provocare!](https://media.iqads.ro/2015/08/998193-10152056022572178-66788397-n-cover-410.jpg)
![[Design Freelancers] Andrei Robu: "Esti platit cat un flyer, dar le produci cat sa cumperi o masina buna in fiecare luna"](https://media.iqads.ro/2013/03/photo-large-25265-cover-410.jpg)
![[AdStory] George Tannenbaum (R/GA): I love advertising. Not every day, but four days out of ten. Or maybe 12.](https://media.iqads.ro/2013/01/photo-large-24951-cover-410.jpg)
