Google’s online advertising service. This system allows advertisers to reach customers through their search and display networks. AdWords offers several cost models which vary by bidding strategy and company goals. Advertisers can bid on keywords which allows their ads to show in Google search results and on Google’s network of partner websites.
![[INSIDER | Business-ul WebDigital in 2015] Ionut Radu Munteanu: 38% dintre clientii nostri aloca un buget peste 10.000 € anual segmentului de PPC Marketing](https://media.iqads.ro/2015/02/img-3196-cover-410.jpg)
![[INSIDER | Business-ul Conversion in 2015] Marius Pahomi: Peste 90% din business-ul nostru este generat din rulajele clientilor locali](https://media.iqads.ro/2015/02/marius-pahomi-poza-cover-410.jpg)
![[INSIDER | Business-ul 2Parale in 2015] Dorin Boerescu: Anul acesta, vor fi peste 1.000 de magazine online, mici si medii, care vor testa marketingul afiliat](https://media.iqads.ro/2015/02/2parale-team-partial-cover-410.jpg)
![[Studiu de caz] SEAT Webshop, prima campanie romaneasca premiata la editia europeana IAB MIXX Awards](https://media.iqads.ro/2014/05/seat-webshop-cover-410.jpg)
![[La Birou] Pe limba Webdigitalilor](https://media.iqads.ro/2013/12/limba2-cover-410.jpg)
