Marketing Research Brief

Document realizat de o companie pentru un cercetator de piata independent, care este menit sa ii furnizeze informatii generale sau specifice, in functie de cerintele acestuia (obiective, buget, termeni, calendar etc).

A document prepared by a company for an independent market researcher which provides background and sets one what it requires - objectives, budget, terms, timing, etc.

Articole in care e folosit acest termen