Juriul festivalului Effie Romania 2011 este compus din 82 de reprezentanti ai industriei de marketing si comunicare din Romania si este prezidat de catre Max Palla, CEE Coordinator Jung von Matt si fost presedinte al IAA Austria, informeaza un comunicat emis de The Institute. Anul acesta au fost inscrise in competitie 79 de campanii.
Membrii juriului Romanian Effie Awards 2011 sunt: Adina Vlad (Managing Partner, Unlock Research), Adrian Nicolaescu (Marketing Manager, Caroli), Alex Badila (General Manager, Publicis), Alfred Dumitrescu (Managing Partner, The Lighthouse Group), Alina Tudose (Managing Director, Cohn & Jansen JWT), Anca Aldea (Senior Brand Manager Skol, Carlsrom Beverages), Anca Gheorghe (Marketing&Sales Director, Televiziunea Romana), Andreea Guinea (Head of Advertising Department, Renault), Andreea Toloaca (Marketing Manager, Orkla), Beatrice Danis (Managing Director, Brand Tailors), Bogdan Nitu (General Manager, Webstyler), Bogdana Butnar (Industry Manager, Google), Carmen Wieck (Managing Director, Synovate), Calin Clej (Marketing Manager Romania, PepsiCo International), Claudia Dragoescu-Nicolescu (Margeting Manager, Henkel), Cosmin Radoi (Managing Director, Graffiti BBDO), Costin Radu (Managing Partner, The Geeks), Cristian Mucichescu (Managing Director, OMD), Cristina Oncescu (Client Service and Strategy Director, Upvertising), Dan Paul Medrea (Managing Director, Grey G2), Dan Petre (Managing Partner, D&D Research), Dan Zloteanu (Consultant, The Network), Dana Levitchi (Managing Partner, AD consulting), Daniel Barbulescu (PC Category Manager, Unilever SCE), Daniel Enescu (Managing Partner, Daedalus Millward Brown), Daniel Gavrila (Managing Director, Glue), Daniel Pana (Executive Director Marketing, BCR), Diana Flutur (Managing Partner, Odyssey Communication), Elena Serban (Marketing Director, Friesland Foods), Eliza Rogalski (Chief Executive Officer, Tempo Creative Group), Emanuel Sanda (Managing Partner, Merlin Research), Eusediu Margasoiu (Managing Partner, The Network), Felix Tataru (President, IAA Romania), Geanina Babiceanu (Regional Marketing Director Balkan East, Wrigley), George Nicolae (Managing Partner, Bridge Communication), George Stefanescu (General Manager, Whiteland Sales & Marketing), Georgiana Sfrija (Marketing Director Petcare, Mars Romania), Horia Domnariu (Research Director, TNS-CSOP Romania), Ioan Simu (General Director, Mercury Research), Ioana Gheorghita (Senior Strategic Planner, GMP), Ioana Manea (Managing Partner, Loco Branding&Communication), Iolanda Bilaus (Marketing Manager Consumer Healthcare, Zentiva), Lacramioara Loghin (Managing Director, Exact Cercetare si Consultanta), Loredana Caradimu (Unit Business Director, OgilvyOne Worldwide), Madalina Oanta (Client Service Director, Propaganda), Magda Niculescu (Life and Executive Coach, Rise and Shine Coaching), Marian Marcu (Managing Partner, Novel Research), Mariana Iosif (Marketing Director, Bancpost), Marius Caluian (General Manager, Nielsen), Mihaela Ungar (Marketing Director, Colgate-Palmolive), Mihai Ciobanu (Business Manager, Johnson&Johnson), Mihail Vartosu (Senator, IAA Romania), Mircea Kivu (Consultant), Mircea Staiculescu (Executive Manager, Headvertising), Mona Opran (Managing Director, Saatchi&Saatchi), Mona-Lisa Caravaniez (Managing Director, Ogilvy&Mather), Oana Cociasu (Managing Director, Lowe), Oltea Belciuganu (Marketing and Communication Director, CEC Bank), Panicos Christopoulos (General Manager, 360 Insights), Radu Florescu (President, UAPR), Raluca Mihailescu (Brand Operations Integration Brand Manager, Procter&Gamble Balkans), Raluca Raschip (Consumer Goods Director, GfK Romania), Razvan Matasel (Managing Partner, Arsenoaiei & Matasel), Robert Tiderle (Managing Partner, Papaya Advertising), Romina Tazloanu (Associate Director Marketing Communication, Vodafone), Roxana Dumitru (Managing Director, Leo Burnett), Rui Costa (Marketing Manager, UPC), Ruxandra Rau (General Manager Marketing and Communication Residential, Romtelecom), Ruxandra Stanuica (Marketing Manager, Kandia Dulce), Sagit Tzur Lahav (Chief Growth Officer, McCann Erickson), Simina Leotescu (General Director, Propaganda), Simona Potecu (Marketing Manager, Kraft), Sorin Bozdog (General Manager, Hame), Sorin Popescu (Managing Director, Next Advertising), Sorin Soroceanu (Marketing Manager, Agrana), Steve Dallas (Managing Director, Initiative Media), Stefan Chiritescu (President, APG Romania), Stefan Teodorescu (Group Brands Director - Volume Brands, SabMiller), Teodor Cucu (Strategic Planning Director, Frank), Victor Stroe (Strategic Planning Director, Leo Burnett), Viviana Popescu (Head of Advertising Department, Dacia), Vlad Panait (Senior Group Brand Manager, Heineken).
Jurizarea are loc in zilele de 9 si 10 iunie 2011 si cuprinde 2 etape. In prima etapa, de pe 9 iunie, cazurile inscrise vor fi evaluate individual, in functie de eficienta campaniei. Astfel, vor fi analizate strategiile de marketing si media si rezultatele implementarii acestora. Cazurile care vor trece de aceasta etapa vor fi jurizate inca o data pe 10 iunie, cand se vor avea in vedere atat eficienta in marketing, cat si executiile creative. Nota fiecarui caz va fi media intre punctajul obtinut pentru brief-ul de participare (eficienta de marketing) si punctajul obtinut pentru executiile creative, cu o pondere de 2 la 1 pentru brief-ul campaniei.
Castigatorii vor fi anuntati in cadrul Galei de Premiere, care are loc luni, 13 iunie, incepand cu ora 19.00, la Ateneul Roman. Pretul unui bilet la Gala Effie este de 300 RON + TVA/persoana pentru membrii IAA / UAPR si de 400 RON + TVA/persoana pentru non-membri. Biletele pot fi cumparate de la sediul The Institute (Str. Stirbei Voda, nr. 104-106, sector 1, Bucuresti). Agentiile care achizitioneaza 30 de bilete vor plati doar pentru 25 dintre ele.
Dupa ora 22.00 va exista un after party oferit de Ursus in Club Tribute.
Juriul Effie Romania 2011: Max Palla prezideaza juriul format din 82 de reprezentanti ai industriei de marcom din Romania
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